Annual ad tech and martech M&A figures point towards a healthy 2017. - Total ad tech/martech deals completed remains steady year-on-year - Combined disclosed value of deals grows by USD$9.6bn (£7.8bn) on 2015 - Significant increase in Private Equity backed deals Specialist technology M&A advisor [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad-Juster acquired by Innotech Capitals; Forensiq partners with DMG; Clear Channel's automated guaranteed OOH solution; Zemeho monetises with Triton; and New MD [...]

Companies dismiss ongoing uncertainty by raising marketing budgets markedly at end of 2016, reveals Q4 2016 IPA Bellwether, released this Wednesday (18 January). Report highlights – Growth sustained to extend record run of growth to over four years – Events and online marketing remain [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The 'imagination gap'; Christmas winners; IoT & VR are priorities [...]

Connecting the dots between ever-evolving consumer devices has become a major hurdle in today’s digital ecosystem. One of the biggest challenges marketers face today is accurately targeting users through known platforms such as mobile, desktop, and tablet. As we move into 2017, [...]

Yesterday (18 January, 2017) Netflix, Inc. (NASDAQ: NFLX) released its fourth-quarter 2016 financial results with great aplomb. This quarter marks the 10th anniversary of Netflix's content streaming offering, thus, the beginning of the disruption of the traditional TV landscape. The next decade [...]

In 2016, the average consumer was bombarded with brand messages on a level never seen before. With an ever growing number of different communications channels like email, text, messaging apps, social media, and more, consumers are often bombarded by messages. [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Dentsu unveil measures against future misreporting; AU OOH revenue grows 15.8%; Ogilvy take over Chinese joint ventures; [...]

Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of programmatic forward in Asia-Pacific. With campaign tracking and ad blocking proving to be major challenges over the past year, the [...]

A draft of a new ePrivacy regulation from the European Commission was leaked in December 2016. The final version (10/01/2017) has now been published as an official proposal from the EU Commission. The new regulation should replace the ePrivacy Directive [...]