Louisa Wong has spent most of her career working on the supply-side, but recently crossed the rubicon to take up a role at Aegis. The new position, Director of Media Platforms, will focus on ad trading strategies across the [...]

It would see that normal service has been resumed. Specific Media remains committed to its core agency business. In an interview with ExchangeWire Ian Dowds, Vice-President UK Revenue at Specific Media, reiterates why SM will continue to focus [...]

RTB has gone mainstream. It's official. Forrester says so. Impression-level trading is due to hit $823 million of US display spend - at least 7.9% of the total US display market. It's all very exciting stuff. [...]

I recently got slapped down for giving the "oxygen of publicity" to yet another meaningless acronym. And in fairness it was probably justified. If you were to stand back from it all and look at the current fragmented [...]

Despite what some industry reports are saying, mexad is NOT a DSP. It's doesn't licence technology to other buy-side vendors. And it hasn't built a next generation buy-side ad server. So what is it? Well, Mike [...]

How important is a DMP in managing and leveraging data for automated display buys? Is it a necessary piece of the buy-side stack? One of the vendors offering a DMP solution in Europe is Lotame. ExchangeWire spoke [...]

StrikeAd recently raised some new funding. Will you look to build out your platform, and move into other markets? AR: We are very pleased to raise investment from eValue, led by Thomas Falk, one of the most successful entrepreneurs in [...]

OpenX announced today that it is launching a new platform for publishers. OpenX Enterprise is looking to optimise yield across guaranteed, non-guaranteed and real-time inventory. The company is tieing its ad sever and ad exchange solutions together with [...]

Despite all the innovation in display and talk of disintermediation, ad networks are still doing pretty nicely. They're still making big margins. And more importantly are still delivering performance for agencies and advertisers. But the threats to [...]

European search firms have been eyeing up the display market for some time now. They see massive parallels between keyword buys and biddable display. Some have even partnered with European retargeting specialists to offer clients a display-buying solution. [...]