Digital ad spend in Europe increased by 11.9% last year to surpass the €27bn mark, with the UK extending its lead as the most developed market in the region, although growth in Western Europe’s second-largest market (Germany), was relatively flat, according to figures released by the IAB. The figures – dubbed the AdEx Benchmark study – released today (20 May) suggest that total spend was €27.3bn with spend on mobile establish a double-digit market share for the first time, [...]
The latest figures from French regulator the SRI reveal programmatic buying is maintaining an upward trajectory in an overall advertising market that remains depressed. Along with this continued expansion into 2014, we’re seeing increasing appeals from advertisers for transparency into the workings of real time advertising.
Sources indicate that data will be one of the hot topics of 2014, particularly as the French regulator begins to bear its teeth and advertisers begin to demand enhanced transparency. In short, the terms ‘privacy’ and ‘transparency’ could soon become as synonymous with France as its national rallying cry: ‘Liberté, Egalité, Fraternité’.
In the second instalment of a two-part examination of the French programmatic trading market, ExchangeWire consults sources who offer their opinions of what developments must take [...]
Tags Ad ExchangeAd NetworkAd ServerAd TradingAdvertiserAgencyAgency Trading DeskAnalyticsAudience BuyingBehavioral TargetingBehavioural TargetingBig DataBrandDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyData visualisationDemand Side NetworkDemand Side PlatformDigital MarketingDisplayDSPFranceIndependent Trading DeskMarketerMarketing TechnologyMedia BuyingOnline MarketingPrivacyPublisherRetargetingRTBViewabilityYield Optimisation
In the first of a two-part look at the French programmatic market in 2014, insiders have told ExchangeWire the programmatic trading sector provided one of the few ‘good news’ stories in the French advertising market last year, which was described as “stable at best” by one source.
These sources also forecast the programmatic trading market will grow further in 2014, with some adding that market consolidation is a likely outcome if the sector is to continue to meet the [...]
What better way to gain feedback from the marketplace than to gather both the buy and sell sides of the industry and listen to what they are saying about current market trends? It is something that we like to do on a regular basis at 24/7 Media.
To get a clear vision of the local programmatic and RTB market in France, we organised a conference during the summer, selecting a panel that included representatives from the buy [...]
The premiere data-driven event for the French online advertising industry is returning to Paris on November 14, 2013 and the programme for the day is now available here.
Over the past couple of years, the French data-driven advertising market has developed into one of the most progressive in Europe — where concepts like publisher co-ops and programmatic video buying have become a huge part of the ad landscape.
These topics will be discussed at length at ATS [...]
While programmatic digital media buying has been established in the US for some time now, Western Europe and Japan made the headlines in 2012. With US exchanges and DSPs going global in parallel with the big ad groups, market development has been phenomenal. However, the challenges and opportunities that each of these markets presents are different. There is evidence to suggest that a lot of leap-frogging will also take place, where some of the markets [...]
French Market Consolidation: LeadMedia Buys Gamned To Leverage Clients' Data Assets For Real-Time Targeting
LeadMedia, a data marketing specialist with hooks into performance advertiser’s CRM and data assets, is presumably looking to offer its pan-European customer base a real-time targeting and prospecting solution.
With this acquisition, the company can now offer a service layer to help its clients manage and run re-targeting campaigns. Although Gamned [...]
Sylvain Deffay is Country Manager, France at Infectious Media
As 2013 kicked off with the e-marketing conference in Paris, it seems that the importance of measuring online advertising viewability has impacted the French programmatic market. I was presenting along with several of my peers on the possibilities of viewability and where the technology is going, whilst Alenty presented jointly with AppNexus about their latest viewability app.
To date, viewability has been associated more with branding campaigns than performance, for obvious [...]
TraderTalk TV is coming to Paris on March 06. TarderTalk TV provides the visual overview of the granular aspects of data-driven advertising – effectively, how all this technology, data and trading actually works (you can view all episodes here).
We will be inviting some of the leading figures in the French market along to provide insight into innovation as well as smart execution around technology and data.
The series will be profiling the best and brightest from across [...]