Latest Stories

• Bidstack Launches In-Game Ads Plugin in Collaboration with Epic Games’ Unreal Engine

  6 years ago News

  

  Bidstack Group, the native in-game advertising platform, is pleased to announce a new collaboration with Epic Games’ Unreal Engine, enabling video game developers to monetise their titles by creating advertising space within their currently live and soon-to-be-launched games, via a [...]

• Cookieless Targeting: Not Shooting Blind, but Shooting Smart

  6 years ago News

  

  In this exclusive article for ExchangeWire, Peter Mason (pictured below), co-founder of Illuma Technology, argues that change is long overdue for ad tech and that it shouldn’t necessarily be something to fear; cookie-less targeting can be the next evolution. Ad tech [...]

• MediaMonks Merges with IMA; Bauer Instream Relaunches

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMonks merges with IMA; Bauer Instream relaunches; Triton Digital receives IAB Tech Lab Podcast Measurement Seal of Compliance; [...]

• Viber's Cristina Constandache on Netflix and Facebook

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Cristina Constandache, CRO, Viber, to discuss the latest news in ad tech and martech. On this week's episode: - Competition to Netflix is hotting up, [...]

• 10 Wild Predictions for Europe's Big Ad Tech Week

  6 years ago News

  

  We are just three weeks away from Europe’s ad tech week. Our ten-year anniversary of ATS London kicks off the week on 9 September. As ever, we have a serious selection of big name Madtech speakers, including Sir Martin Sorrell, Insider [...]

• Triton Digital is One of the First to Receive the IAB Tech Lab Podcast Measurement Seal of Compliance

  6 years ago News

  

  Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today that it is among the first companies to secure the IAB Tech Lab Podcast Measurement Compliance verification. Triton’s Podcast Metrics is a powerful tool [...]

• Categorising Cookies for Transparency: Q&A with The AOP & The Media Trust

  6 years ago News

  

  The programmatic industry, and the use of cookies, has for many years been a systemically opaque business, which has led to concern for publishers as their sites are populated by a range of unknown cookies. To that end, earlier this [...]

• Sixty-Two Percent of Consumers Report Better Online Ad Experience; 4C Launches Source-of-Truth Attribution

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: 62 percent of consumers report a better experience with online ads than a year ago; 4C launches [...]

• Teads Signs Exclusive UK Partnership with TI Media

  6 years ago News

  

  Teads, the global media platform, today announces an exclusive UK partnership with TI Media to deliver inRead advertising technology. Under the partnership, Teads will implement both video and viewable display advertising via Teads demand across all TI Media’s premium brands, with [...]

• Marketing Town Launches New Brand Identity as it Celebrates Five Years of Success

  6 years ago News

  

  Marketing Town, the award-winning lead generation and affiliate platform, announced today its new brand identity. Formally Tech Essence, the launch of the new name, brand, and website follows the company’s impressive growth and development. Since its launch in 2014, Marketing Town [...]