Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today that it is among the first companies to secure the IAB Tech Lab Podcast Measurement Compliance verification.
Triton’s Podcast Metrics is a powerful tool for analysing how, when and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title and more.
The IAB Tech Lab Podcast Measurement Certification verifies Triton’s current metrics, provides credibility of their measurement solution, and makes them the only neutral third-party company to have a CMS/CDN agnostic solution.
In addition, this “seal of approval” extends to Triton’s Ad Server, Tap, and its measurement of impressions, downloads, and more.
“We are incredibly proud of this compliance verification and what it means for our business, and for the industry,” said John Rosso, President, Market Development at Triton Digital. “With our proven record for high quality online audio measurement, it reassures our clients and the industry that both Podcast Metrics and Tap are state-of-the-art, reliable solutions.”