What is App Store Optimisation (ASO) and are mobile gaming developers making the most of it to maximise app-store visibility and potential installs? TheGamingEconomy speaks exclusively with Katerina Zolotareva (pictured below), marketing and customer success manager, TheTool, about how to get started and the common mistakes to avoid. TheGamingEconomy: What are the basics for an app marketer/developer to get started with App Store Optimisation (ASO)? Katerina Zolotareva: By definition, App Store Optimisation is a process of maximising the visibility, and conversion rate [...]

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