In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region. In this edition: Blocking third-party cookies becomes default on Safari; study finds contextual ads more engaging & memorable; OnAudience.com develops brand taxonomy; ASOdesk raises USD$1M; and DoubleVerify Partners with Ad Council to Address COVID-19 Crisis. Blocking Third-Party Cookies Becomes Default on Safari Apple’s Safari has become the first mainstream browser to automatically block all third-party cookies. The feature is included on the latest versions of [...]

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What is App Store Optimisation (ASO) and are mobile gaming developers making the most of it to maximise app-store visibility and potential installs? TheGamingEconomy speaks exclusively with Katerina Zolotareva (pictured below), marketing and customer success manager, TheTool, about how to get started and the common mistakes to avoid. TheGamingEconomy: What are the basics for an app marketer/developer to get started with App Store Optimisation (ASO)? Katerina Zolotareva: By definition, App Store Optimisation is a process of maximising the visibility, and conversion rate [...]

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