Taboola, a global leader in powering recommendations for the open web,  announced its advertiser clients can now start running native advertising on Yahoo’s premier digital properties globally, in more than a dozen markets worldwide, through the Taboola advertising platform.  Starting now, [...]

Taboola, a global leader in powering recommendations for the open web, today (September 13th, 2023) announced significant advancements in its performance advertising-focused bidding technology, called Maximise Conversions.  This technology empowers Taboola advertisers to evolve beyond manual and time-consuming cost per click [...]

Smile Wanted is a private exchange based on a proprietary traffic-shaping AI.  It allows partners to access premium and curated inventory through video, display, and native, and target only qualified audiences.  Smile Wanted stands out as the one and only independent [...]

MGID, the global advertising platform, announced a partnership with Playmaker, the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. The partnership will see the direct integration of MGID’s native ads across Playmaker’s [...]

MGID, the global advertising platform, has announced the appointment of Ryan Stewart as head of publisher acquisition (North America), as part of its ongoing investment in the region. A heavyweight in the native ad industry, Stewart will support MGID’s growth [...]

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (January 11th, 2023) announced the results of independent studies conducted in conjunction with Kantar, the world’s leading data, insights, and consulting [...]

Yahoo and Taboola, a global leader in powering recommendations for the open web, today (November 29th, 2022) announced that they have entered into a 30-year, exclusive commercial agreement. Taboola will exclusively power native advertising across all of Yahoo’s digital properties [...]

MGID, the global advertising platform, has announced enhancements to its platform by adding an integration with Getty Images, the leading global visual content creator and marketplace, to better engage its audiences. With over 495 million visual assets to choose from, this [...]

Yahoo has promoted Sebastian Graham to director of native APAC, effective immediately. In his new role, Graham will oversee the strategy for native advertising through Yahoo’s unified ad tech stack in APAC. Graham’s remit will include strengthening Yahoo native ad product [...]

MGID, the global advertising platform, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have announced a new advertising partnership. PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across [...]