Native
IAB Lab Publishes Tech Specs; AppLift & Gamewheel Co-operate
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pubvendors.json & Mobile In-App Specifications Released by IAB Tech Lab; AppLift Co-operates with Gamewheel; dataxu & Grapeshot integrate; OOH Partnership Between Broadsign & OutMoove; and AdUX Expands Native Offering. Pubvendors.json & Mobile In-App Specifications Released by IAB Tech Lab After releasing the tech specs for the Transparency and Consent Framework, the IAB Tech Lab and IAB Europe are now introducing additional supporting tech specifications aimed [...]
Increase in Publisher Revenues; Sizmek & PubMatic Join Forces
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publisher Revenues Increased by 5.6% in 2017; PubMatic & Sizmek Join Forces for Supply Path Optimisation; Ligatus Partners with Le Monde; European Acquisition for Velocidi; Sublime Skinz integrates into TabMo’s Hawk DSP; Sovrn Receives Gold Standard Certification from IAB UK; and TVSquared Gets USD$8m Funding. Publisher Revenues Increased by 5.6% in 2017 According to the quarterly Digital Publishers Revenue Index (DPRI), publishers’ total digital [...]
Quality & Brand Safety is Possible with Programmatic Native
As advertisers and publishers strive to understand the value of context, in the wake of quality and brand-safety concerns, does programmatic native advertising hold the answer? Ahead of his participation in a panel discussion at ATS Madrid, on the topic of how to maximise monetisation opportunities for publishers beyond the traditional routes, Alex McIlvenny (pictured below), VP sales Europe and country manager UK, Ligatus, explains why native is the key to achieving quality and brand safety in programmatic. The proliferation [...]
The Power of Native: Q&A with Lee Gibson, Adyoulike
Industry veteran Lee Gibson (pictured below) recently joined native advertising specialists Adyoulike, fronting the company as UK MD. ExchangeWire took the opportunity to discuss with Gibson native’s share of the advertising market, brand safety in the context of native, and the future of native advertising. ExchangeWire: Has the power of native been fully realised by advertisers? Lee Gibson: While banners have previously dominated the digital advertising landscape, native advertising is wasting no time in catching up. According to the IAB UK, [...]
The Boom Times Are Still Rolling for Digital Advertising: Q&A with Ally Stuart, MD EMEA, Sharethrough
Is programmatic going from strength to strength? In this Q&A with ExchangeWire, Ally Stuart (pictured below), managing director EMEA, Sharethrough, explains what recent ad spend figures say about the state of the industry, the impact of GDPR, and what 2018 holds for the digital advertising ecosystem. ExchangeWire: What do recent ad spend figures suggest about the state of the industry? Ally Stuart: There’s no room for complacency, but there are plenty of reasons to be positive. For the eighth year in a row, [...]
£4.5m for PowerLinks; Weve Launches Location Verification Service
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: PowerLinks Receives Funding; Weve Launches Locate; Bitposter Adds New Buyers to OOH platform; and Survey of Native Ad Formats. Series A funding for PowerLinks Following a year of expansion with significant revenue growth, PowerLinks announces new capital from their Series A funding round. The new investment, to the value of £4.58m, comes from Foresight Group, as well as angel investors and PowerLinks management. The [...]
Amazon TAM startet in Deutschland; Plista Trendradar
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Amazons Header-Bidding-Lösung TAM startet in Deutschland; Plista Trendradar 2018; und Adyoulike erhält britische JICWEBS-Zertifizierung. Amazon bringt Transparent Ad Marketplace nach Europa Die Header-Bidding-Lösung von Amazon kommt nach Europa. Die Cloud-basierte serverseitige Lösung von TAM startet in Großbritannien, Deutschland, Frankreich, Italien und Spanien, verbindet SSPs mit Publisher-Inventar und verspricht schnellere Page Load-Zeiten. Dank cloudbasierter Gebote begrenzt TAM die Header-Gebote auf einen einzelnen client-seitigen Anzeigenaufruf, während die Gebote und die Anzeigenauswahl in der Cloud [...]
Oath Eyes APAC As Growth Engine, Touting Transparency As Differentiator
Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020 and betting on Asia-Pacific as a key growth engine. It also is touting its commitment to transparency as a market differentiator against competitors that have chosen to build walled gardens. In an interview with ExchangeWire, Tim Mahlman, Oath’s president of advertising and publisher strategy, discussed the importance of Asia-Pacific in driving the company’s further growth and why its pledge to [...]
Experts Predict: How Native Will Evolve in 2018
Native advertising and a seamless user experience go hand in hand. But how has Native changed over the last year and where will it go? In a series of features reflecting on the past year and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought leaders from across the industry to share their views. In the latest installment of the series, experts predict how native advertising will evolve over the next year. 2018 will be [...]
After Years of False Starts, True Native Offers Hope: Q&A with Kai Henniges, video intelligence
With GDPR around the corner, is first- and third-party data going to struggle? Kai Henniges (pictured below), CEO and co-founder of Swiss mobile video SSP video intelligence, believes that native is the way forward, as it works with existing page content, rather than relying on data. Quietly creeping up on us for years, native video has emerged as a dominant force in digital advertising. The reason is a collision of factors – with video consumption habits and GDPR the final pieces [...]
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