ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand Safety Study Reveals Carelessness of Marketers; Sublime Skinz Expands European operations; mediasmart & Brave Partner; Additional Funding for Drawbridge; and Partnership for Eyeota & TwentyCi. Brand Safety Study Reveals Carelessness of Marketers A new study by Sizmek on brand safety reveals that 38% of marketers are aware of having delivered adverts on harmful or unsafe web pages. At the same time, only 61% [...]

Read more

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio Streaming Service; Exterion Media & Transport for London Announce Partnership with Euronews; and smart Launches Native In-App-CPM Solution. New Ad Criteria from Acceptable Ads Committee on Eyeo Adblock Plus makers Eyeo are releasing new criteria for their acceptable ads regulations. The independent Acceptable Ads Committee has [...]

Read more

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Prebid by OpenX Now Generally Available; Adjust Expands to India; Further Expansion for adsquare in U.S.; Triton Digital Integrates with Tru Optik; and U.S.: 75% of Brands Buy Ads Programmatically. Prebid by OpenX Now Generally Available OpenX has just announced the general availability its pre-bid video header bidding solution, providing another monetisation option to publishers. Prebid offers direct access to OpenX’s video exchange within [...]

Read more

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want Benefits from Data Sharing; Video Is Key to App Install Success; Seven West Media Integrates Lotame DMP & Telaria SSP; New Server-Side & Mobile In-App Solution by PubNative; and Cedato Launches Instream Video Format ‘IntentView’. Consumers Want Benefits from Data Sharing ‘Global data privacy: What the consumer really thinks’ is a report commissioned by the GDMA, DMA UK, and Acxiom. According to [...]

Read more

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Eastern Europe Is Biggest Growth Market for Mobile Advertising; AppNexus Acquired by AT&T; Eyeo Launches AI-Powered Ad Block Detector; Ligatus Has Entered UK Market; Merkle Expands to MENA; and Sublime Skinz Launches Programmatic Guaranteed. Eastern Europe Is Biggest Growth Market for Mobile Advertising The IAB’s AdEx Benchmark 2017 Report forecasts the value of the mobile ad market at €48bn (£42bn) this year. Mobile continues [...]

Read more

Data-driven personalisation is the key to conversion – yet most consumers continue to complain about being targeted with irrelevant ads. So, how can brands tailor and target their campaigns successfully to create a better customer experience? John Nardone (pictured below), CEO, Flashtalking, takes a look at dynamic creative, data sources, connectivity, native, and other factors that can improve personalised campaigns. Channel 4 was the first broadcaster to implement 100% targeted advertising across its on-demand service. Doing this involves drawing on first-party data to [...]

Read more

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pubvendors.json & Mobile In-App Specifications Released by IAB Tech Lab; AppLift Co-operates with Gamewheel; dataxu & Grapeshot integrate; OOH Partnership Between Broadsign & OutMoove; and AdUX Expands Native Offering. Pubvendors.json & Mobile In-App Specifications Released by IAB Tech Lab After releasing the tech specs for the Transparency and Consent Framework, the IAB Tech Lab and IAB Europe are now introducing additional supporting tech specifications aimed [...]

Read more

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publisher Revenues Increased by 5.6% in 2017; PubMatic & Sizmek Join Forces for Supply Path Optimisation; Ligatus Partners with Le Monde; European Acquisition for Velocidi; Sublime Skinz integrates into TabMo’s Hawk DSP; Sovrn Receives Gold Standard Certification from IAB UK; and TVSquared Gets USD$8m Funding. Publisher Revenues Increased by 5.6% in 2017 According to the quarterly Digital Publishers Revenue Index (DPRI), publishers’ total digital [...]

Read more

As advertisers and publishers strive to understand the value of context, in the wake of quality and brand-safety concerns, does programmatic native advertising hold the answer? Ahead of his participation in a panel discussion at ATS Madrid, on the topic of how to maximise monetisation opportunities for publishers beyond the traditional routes, Alex McIlvenny (pictured below), VP sales Europe and country manager UK, Ligatus, explains why native is the key to achieving quality and brand safety in programmatic. The proliferation [...]

Read more

Industry veteran Lee Gibson (pictured below) recently joined native advertising specialists Adyoulike, fronting the company as UK MD. ExchangeWire took the opportunity to discuss with Gibson native’s share of the advertising market, brand safety in the context of native, and the future of native advertising. ExchangeWire: Has the power of native been fully realised by advertisers? Lee Gibson: While banners have previously dominated the digital advertising landscape, native advertising is wasting no time in catching up. According to the IAB UK, [...]

Read more