• Google Play Countersues Epic Games; Funnel raise USD$66m in Investment

    In today’s ExchangeWire news digest: Google Play countersue Epic Games during antitrust battle; Funnel have raised USD$66m (£48.4m) in pre-IPO investment round; and KAWO have raised USD$5m (£3.7m) from Sequoia China Seed Fund.   Google countersues Epic Games Google have announced that they [...]

  • Singapore's 'Project Ubin' Passes Initial Tests; Podcasts See Growth Despite COVID

    In today’s ExchangeWire news digest: Singapore’s money authority’s blockchain initiative, ‘Project Ubin’, passes initial commercial testing; podcast ad revenues see some growth in spite of the ongoing Coronavirus crisis; and US e-commerce and SaaS firm BigCommerce files to go public.   Singapore’s [...]

  • Software Service Success: Why the Shift to SaaS is Paying Off

    The move to SaaS allows partner agencies to make real gains by delivering more transparency on what the technology is delivering, as well as control over key aspects of consumer privacy and targeting, argues Joe Peters (pictured below), director of [...]

  • Adobe Buys TubeMogul; Digital Video Advertising Strategies are Maturing

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought up by Adobe; iab Europe digital video advertising survey; Earnings for YuMe and Marin; FastPay fintech financing program; Targeted display solution [...]

  • Spotify Sells Audio Ads Programmatically; Google AMP for Ads

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify; Google AMP goes ad; Phillipson to step down as IAB UK CEO; Adyoulike teams up [...]

  • Self-Serve Instagram Campaigns Roll Out in AU; China Online Ad Spend Climbs 42%

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Self-serve Instagram campaigns roll out in AU; China online ad spend climbs 42%; Malaysia’s Axiata buys out [...]

  • ExchangeWire Research Weekly Roundup

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: IAB Digital Ad Spend study finds 23% of digital is spent on mobile; Millennial Media’s SMART report; Nielsen’s Digital Landscape Survey; Tribune Media [...]

  • Above & Beyond Programmatic Challenges in LatAm

    In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm, explains the need for prospective entrants to dispel previously-held prejudices, and tap into the region’s [...]

  • Now That We're 'All Programmatic', Which Model Should We Choose?

    eBay Advertising has announced the creation of a ‘channel agnostic’ agency sales team offering increased scope for automated media buying following lessons learned during its ‘Programmatic Only Week’. This comes just a day after AppNexus revealed it bought Yieldex to [...]

  • So You Are In Ad Tech... What Does That Mean?

    This may shock you, but I actually came across a useful piece of content the other day on LinkedIn. You’ll be glad to know it wasn’t the usual spammy “top five ways YOU can become a C-level parody by observing [...]