In this exclusive Q&A, Martin Jensen, co-founder and CCO at Nexta, gives his overview of the current digital omnichannel landscape, and discusses the value of SMEs and the importance of helping resolve some of the key challenges they currently face.   How [...]

Ogury, das global führende Technologieunternehmen für Mobile Advertising, das sich dem Datenschutz verschrieben hat, gab heute die Übernahme von Motionly bekannt, einer SaaS-Lösung, die interaktive Rich-Media-Animationen in Apps und im Web designt, platziert und misst. Motionly wurde 2017 von Édouard Mercier [...]

TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, has partnered with Zone·tv, a pioneer of personalised pay-TV channels powered by AI, to provide it with refined ad management and optimisation solutions. Zone·tv is at the forefront of the transition [...]

DEOX Soft Corp presents a new version of SmartHub White Label Ad Exchange - the software platform that enables businesses to unfold their own independent ad tech marketplaces to achieve profitable, independent, and ultimately transparent media-trading outcomes. Connecting banner publishers and [...]

TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, partnered with BidSwitch, an infrastructure-level technology that facilitates trading connectivity for more than 300 demand- and supply-side platforms through a single integration. BidSwitch, engineered by IPONWEB (to be acquired by Criteo), [...]

In order to support its strong growth globally, Didomi is pleased to announce the hiring of Jérôme Cohen as VP sales EMEA, and Thomas Adhumeau as chief privacy officer. These positions contribute to the structuring of the company's senior management [...]

TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, announce a new partnership with Stirista, the leader in data-driven SaaS marketing solutions in providing premium programmatic CTV inventory.  Stirista’s clients including household brands and agencies tap into Stirista’s wide-range of [...]

Integrated media agency, tmwi, part of the Oxidise group, have been appointed by cloud-based business trading platform, ZUPA, to drive awareness following a competitive pitch. Initially, work will be focused on the education, care and contract catering sectors.  ZUPA Platform is [...]

Today (27 October), impact.com, the leading global partnership management platform, announced an integration with HubSpot, a leading CRM platform for scaling companies, which is now listed in the HubSpot App Marketplace.  This follows impact.com’s recent announcement highlighting the company’s significant [...]

In today’s ExchangeWire news digest: Google Play countersue Epic Games during antitrust battle; Funnel have raised USD$66m (£48.4m) in pre-IPO investment round; and KAWO have raised USD$5m (£3.7m) from Sequoia China Seed Fund.   Google countersues Epic Games Google have announced that they [...]