The move to SaaS allows partner agencies to make real gains by delivering more transparency on what the technology is delivering, as well as control over key aspects of consumer privacy and targeting, argues Joe Peters (pictured below), director of platform, EMEA & emerging markets, Rocket Fuel.  Companies like Salesforce, Dropbox, and Slack have emerged and expanded quickly with an SaaS-first business model over the last decade. Meanwhile, other long-standing tech corporations, including IBM and Oracle, have acquired or built their [...]

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ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought up by Adobe; iab Europe digital video advertising survey; Earnings for YuMe and Marin; FastPay fintech financing program; Targeted display solution by Archant; and Sizmek goes HTML5.  TubeMogul acquired by Adobe Adobe has entered into a definitive agreement to acquire TubeMogul for a price tag of approximately USD$540m (£433m) net of debt and cash. With the acquisition of TubeMogul, Adobe hopes to create an [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify; Google AMP goes ad; Phillipson to step down as IAB UK CEO; Adyoulike teams up with AOL; and ePrivacy launches two new seals. Spotify takes programmatic audio global Music streamer Spotify is expanding its audio ad offering to 59 markets, the company just announced. A new private marketplace for its 15- and 30-second audio ad spots is [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Self-serve Instagram campaigns roll out in AU; China online ad spend climbs 42%; Malaysia’s Axiata buys out India’s Komli; and IAB CEO urges AU to fix ad fraud. Self-serve Instagram campaigns roll out in AU Omnicom Media Group (OMG) said it launched two Instagram self-serve ad campaigns in Australia for two clients, McDonald’s and Qantas. The agency said it [...]

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ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: IAB Digital Ad Spend study finds 23% of digital is spent on mobile; Millennial Media’s SMART report; Nielsen’s Digital Landscape Survey; Tribune Media VP study finds division among publishers; Pulsepoint’s Programmatic Intelligence Report.IAB finds advertisers priorities mobile & social The IAB’s UK arm this week published its annual ad spend study, revealing that mobile accounts for almost a quarter (23%) of all digital spend, [...]

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In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm, explains the need for prospective entrants to dispel previously-held prejudices, and tap into the region’s latent demand.Last year was the year of experimentation of programmatic in the Latin American market, while 2015 will be a year of consolidation with a significant rise of investment from advertisers, particularly in video and mobile. Research from Magna Global reveals [...]

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eBay Advertising has announced the creation of a ‘channel agnostic’ agency sales team offering increased scope for automated media buying following lessons learned during its ‘Programmatic Only Week’. This comes just a day after AppNexus revealed it bought Yieldex to facilitate the rise of programmatic direct.The online retail giant’s advertising arm today (19 March) announced plans to change the focus of its agency sales team offering media buyers a more flexible way to purchase its inventory, and will be headed [...]

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This may shock you, but I actually came across a useful piece of content the other day on LinkedIn. You’ll be glad to know it wasn’t the usual spammy “top five ways YOU can become a C-level parody by observing a generic listicle of unoriginal thinking” fare. No, instead it was a piece around consolidation in advertising technology. Now you might also be thinking right now that this is also rather generic. And to be frank, it is. However, the piece, written by a [...]

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Stephan Beringer, Vivaki, CEO has confirmed the company is sending 120 of its US traders to individual agencies within the wider Publicis Groupe fold, in a move signalling the evolution of the entities formerly know as ‘agency trading desks’. In an interview with Ad Age last week, Beringer said the Publicis outfit is implementing the restructure in the US (the changes are also taking place here in the UK, but no numbers have been confirmed) with roughly a third of its [...]

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ExchangeWire Research’s head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the ad tech and martech sectors, as well as the market dynamics that will lead to their increasing influence in 2015, focusing on: Ecommerce; Transparency; Big Data, and mobile.   Following on from ExchangeWire Research’s recent article Where the Money will Flow in 2015?, which summarised ad tech and martech predictions for 2015, this article draws from the numerous lists of the top companies [...]

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