• The Evolution of the ATD & What it Means for Holding Groups

    Stephan Beringer, Vivaki, CEO has confirmed the company is sending 120 of its US traders to individual agencies within the wider Publicis Groupe fold, in a move signalling the evolution of the entities formerly know as 'agency trading desks'. In an [...]

  • Who to Watch in 2015

    ExchangeWire Research's head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the ad tech and martech sectors, as well as the market dynamics that will lead to their increasing influence in 2015, [...]

  • How Adtech & Martech Firms are Increasingly Colliding

    The amount of companies in the martech sector has almost doubled in the last 12 months, with the number of vendors classified as operating in this field approaching 2,000 (according to influential research firm ChiefMartech) as the worlds of adtech [...]

  • ExchangeWire European Weekly Round-Up

    ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: WPP poised for Dunhumby swoop; ExchangeWire Research survey now live; IPONWEB appoints first GM for BidSwitch; Questions over Google's viewability pledges, and [...]

  • Yahoo’s Latest Buy Is The Latest Move In ‘Single Customer View’ Arms Race

    Gareth Davies, AdBrain, CEO, gives ExchangeWire his take on this week’s multimillion dollar purchase of Flurry, and how it’s the latest move in a Silicon Valley arms race, but also explains to his thoughts this can prove risky for brands’ [...]

  • How The GroupM Ad Exchange Will Disrupt The Dynamic Of The Programmatic Supply Market

    Ciaran O'Kane, ExchangeWire, global editor, muses over the potential impact of WPP's GroupM arm apparently halting the purchase of ad inventory from open exchanges. In this piece, he also speculates on whether or not Xaxis pivots to become the holding group's [...]

  • The Russian Ad Tech Sector And How It Differs From The West

    Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can learn from its development, as well as the unique market dynamics there which make it such a difficult market to [...]

  • Programmatic For The People

    Lauren Wentzel, Admedo, marketing director, argues the correct application of programmatic advertising could be key to the SME sector being at the vanguard of the UK recovery, however it is thus far the domain of the corporate behemoths, this must [...]

  • ‘The Rise Of The Data Trading Desk,’ Gareth Davies, Adbrain CEO

    We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half of total US digital ad budgets. The driver; programmatic buying – set to reach more than 50% of US display [...]

  • ‘The Risks & Rewards of SaaS Technology’, by Marcus Law, Marketing Manager SLI Systems

    Early hype, followed by disillusionment, was a familiar pattern for the software applications market, particularly the software as a service (SaaS) market, otherwise known as cloud computing. SaaS was originally focused on customer relationship management (CRM) before expanding out into content, [...]