ad tech investment
At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane sat down with Joshua Wepman, managing director, GCA Savvian Advisors to discuss the state of the ad tech M&A market in the US.
The current state of play
Wepman kicked off the discussion explaining how the current ad tech M&A market can be broken into a tale of two cities. It’s a robust market sector for a couple of reasons, with large players understanding the importance of digital, seeing clients deploying [...]
Discussion has been prominent about the impact of Brexit on the digital advertising industry, since Britain chose to leave the EU on 23 June. While many disagree on whether the impact will be positive or negative, all agree that it will leave its mark. Matt Byrne (pictured below), UK director, FastPay, a specialist lender focused on digital media tells ExchangeWire how Brexit could potentially impact funding within ad tech and how businesses should place themselves to come out the other [...]
The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed for start-ups. While programmatic advertising spend in the UK is predicted to reach £2.5bn this year, new arrivals must navigate the complex ecosystem, confront industry issues, and face global marketplace complexities. Jayant Kadambi (pictured below), co-founder and CEO, YuMe talks to ExchangeWire about the outlook for newcomers to the ad tech industry and shares his tips for success, drawing upon [...]