ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: GDPR misconceptions; Consolidated ad fraud; and State of marketing automation.GDPR misconceptions
Almost three-quarters (72%) of UK marketers either cannot answer, or incorrectly list, the necessary conditions to meet GDPR (General Data Protection Regulation) requirements for ‘opt-in’ consent, finds research by Mailjet.
With less than a year to go [...]
Moving away from offline and online media silos into a fully automated, fully integrated media world – is this possible? Oli Whitten (pictured below), head of international, Rubicon Project, certainly thinks it is. Here, Whitten talks to ExchangeWire about how we are much closer to a converged media landscape than we may think.
There is much talk of how programmatic has made online advertising more efficient and a great success for advertisers and publishers, which of course it has. But with the benefits of [...]