fake news

  • Now & Next: Fake News

    Fake news is a hot topic across the globe. The concept of fake news is particularly pertinent and discussions focus on genuinely falsified news and genuine news that is claimed to be fake for personal or company gains. This issue of ExchangeWire’s Now & Next looks at the problems fake news is creating for media professionals, and what (if anything) needs to be done to address them.

    The prevalence of fake news

    Fake news is affecting a large proportion of the online population.

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  • Consumers Equate Ads with Fake News; Email Still Delivering Results

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Consumers equate ads with fake news; Email still delivering results; and Intrusive brands vs personalised communication.

    Consumers equate ads with fake news

    British consumers are far more likely to associate ads with fake news when compared to their European or American counterparts, according to Rakuten Marketing.

    Seven-in-ten (71%) of Brits now associate [...]

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  • Rewarded Over Mandatory Ads; Fake News, Real Concerns

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Rewarded over mandatory ads; Fake news, real concerns; and Investing in content marketing.

    Rewarded over mandatory ads

    Mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads, such as pre-roll videos by a 4-to-1 margin, according to a sturdy by Tapjoy. The study also finds that videos are far [...]

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  • Confusion Around Fake News; Spamming Consumers

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Confusion around fake news; Spamming consumers; and Ad blocking lower on smartphones.

    Confusion around fake news

    Just 20% of UK news audiences feel confident that the news they are reading is real; and 70% want social media companies to take more responsibility for tackling fake news, research conducted for the7stars has [...]

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