When the value of a product soars, everyone wants to stock it. So, with video ad spend growing by 40% this year and due to rise by a further 32% in 2017, it’s no surprise that publishers are rushing to [...]

Today (9 December) ExchangeWire exclusively announce the launch of a new programmatic video solution from Ve Interactive to deliver seamless brand experiences and drive performance for its 10,000 clients globally. In September 2016 Ve Interactive, the UK-based conversion and digital advertising [...]

Video advertising is growing at a fair rate of knots, with it being applauded as a high-engagement medium across many industries; but what about it's effectiveness in the B2B realms? ExchangeWire speak with Amay Velu (pictured below), head of operations, [...]

Interactive video sounds like a format reserved only for the science fiction genre; but it is fast becoming a mainstream reality, with publishers increasingly using it to create immersive experiences for their customers. Liam Brennan (pictured below), global digital director, MediaCom, [...]

Users are consuming web content on the run: on their way to work, while at a meeting, or during lunch. Now, more than ever, users are extremely fast with deciding what they will watch and what not. And, to make [...]

With presence at Cannes this year, Captify take the time to explain to ExchangeWire why the brand market is now the main power behind display. Here, Vincent Potier, COO, Captify (pictured below), says that branding advertisers are driving the growth [...]

Tremor Video recently announced the appointment of Andy Morley as managing director, UK; and, even more recently, that the UK arm of the global company would be undergoing some significant changes. ExchangeWire met with Morley (pictured below) on the day [...]

Video consumption is continually on the rise. Consumers seek out snackable content and often that is found in video format. Advertisers have their work cut out trying to engage with these consumers. So, how long is the ideal video ad [...]

Last week (16 May), Facebook announced that they are going to extend the reach of video adverts through their Audience Network. The announcement will mean that beyond just Facebook and Instagram, advertisers will now be able to buy video inventory [...]

The trackability of video is a complex area. However, great strides are being made in reducing this complexity. ExchangeWire speak with Phillip Hayman (pictured below), UK head of sales engineering, Integral Ad Science, about the release of VAST 4.0 and how it is [...]