The UK’s media industry is at a precarious crossroads. There are regular reports in the press about the deterioration of ad revenues and the increasing dominance of the duopoly of Facebook and Google in the digital market. The News Media [...]

SSPs are considered a necessary, and even vital, part of the digital ecosystem, providing a valuable link between publisher inventory and the DSPs and exchanges fielding its demand, allowing publishers to achieve maximum yield. However, argues Scott Braley (pictured below), [...]

ExchangeWire recently attended PubMatic's Publisher Academy on the topic of 'Is Header Bidding Dead?', where Kirk McDonald, president, PubMatic, argued not, but that it is one stage in an evolution of ad tech and that the important goal is control over [...]

Holistic yield management: a popular solution for publishers to be able to effectively monetise their offering, yet still considered a distant mirage for many. ExchangeWire speak with Charles Yardley (pictured below), chief operational executive, City A.M., about their move into automated [...]

Do you know exactly how a programmatic ad impression gets from the publisher to the buyer? ExchangeWire asked Daniel Spears, (pictured below), programmatic director, Guardian News & Media for his advice for buyers and sellers on finding their way through the [...]

Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly is alive and well. The day kicked off with Ciaran O’Kane, CEO, ExchangeWire, professing his admiration for the French ad [...]

The day of ATS Paris has finally arrived and ahead of his participation in the panel discussion on the monetisation of programmatic, ExchangeWire speaks with David Pironon (pictured below), director of sales and operations, Smart AdServer, about publisher monetisation and [...]