Latest Stories

• Omnicom Launches Adylic Unit in Latam; Seedtag Debuts in Brazil

  7 years ago News

  

  In this week’s LATAM Roundup: Omnicom Media Group launches Adylic in Brazil, after two years of operations in London, to assist advertisers to optimise their programmatic campaigns; in-image ad tech Seedtag debuts in Brazil, the second Latin American market, after [...]

• Adition und Spiegel experimentieren mit neuer Messmetrik; smart implementiert ads.txt

  7 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Adition und Spiegel Media bringen CpH-Messmetrik; Smart implementiert ads.txt; Ads.txt auch bei Fyber; Kooperation zwischen smartclip und emetriq; und Neue DACH-Chefin für Ligatus. Auch auf ExchangeWire DACH veröffentlicht. Messmetrik-Pilotprojekt von [...]

• Experts Predict: What's in Store for Viewability in 2018

  7 years ago News

  

  The furore around viewability measurement is starting to subside, but it was still a hot talking point of 2017. Should advertisers be treating viewability as a KPI, or as a hygiene factor, standardised across any digital marketing campaign? In a series [...]

• £3.4bn Programmatic Ad Spend in 2017; Guardian Partners with Improve Digital

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Programmatic ad spend to continue growth; Improve Digital supplies SSP for the Guardian; Fraudlogix adds ads.txt; GDPR investments to grow; and Smart’s [...]

• Now & Next: Augmented Reality

  7 years ago News

  

  One of the fastest growing tech verticals out there, augmented reality (AR), is looking at a USD$90bn (£67bn) market by 2020 – a figure which, if met, would be 15-times greater than in 2016. It is fair to say, AR is [...]

• Is 2018 Finally 'The Year of Mobile'? Experts Comment

  7 years ago News

  

  It's been the "year of mobile" for years, but there has been major strides to making it a reality in 2017. And there's a lot more on the horizon for mobile in 2018. In a series of features reflecting on [...]

• Experts Predict: The Future of TV & Video

  7 years ago News

  

  Digital advertising has had nothing if not a tumultuous time in 2017. There's much to reflect on, even more to learn from, but also plenty to be positive about, as we enter 2018. Connected TV has become the talk of [...]

• Data, Data Everywhere, But Execution is Key

  7 years ago News

  

  Data is everywhere, and in massive amounts; but what good can all that data be to marketers if the data isn’t usable, scalable, or able to be properly utilised to their advantage? Writing exclusively for ExchangeWire, Dana Hayes (pictured below), [...]

• Fraud Threatens the Credibility of Digital Advertising; Black Friday Not Just Online Phenomenon

  7 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Fraud threatens the credibility of digital advertising; Black Friday not just online [...]

• Experts Predict: How Will GDPR Change Advertising in 2018 & Beyond?

  7 years ago News

  

  Only five months away, GDPR could change the course of advertising forever. Currently slated for 2019, the ePrivacy Directive is driving even greater concern in all corners of the industry. Are we ready, and should we really be fearful of [...]