Location intelligence is an important aspect in today's proliferation of data; and advances in technology help to truly connect the online and offline worlds. ExchangeWire speak with Adam Meshekow (pictured below), EVP, global sales and strategy, SITO Mobile about how location [...]

On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, 'Big Brands Fund Terror Through Online Adverts'. The article, which claims some of the world's biggest brands are unwittingly funding Islamic [...]

After years of lagging behind, the DACH market is finally nearing consolidation. In this piece, Frederike Voss (pictured below), CEO and co-founder of German meta-SSP orbyd, is taking an insider's look at the market and why ad tech is becoming [...]

If the daily headlines serve as a snapshot of the current economic and political landscape, one could be forgiven for thinking that we are living through rather dark times. The UK’s referendum vote to leave the European Union shook the country [...]

Landmark political events were seen on either side of the Atlantic last year, with the EU referendum and the US presidential election. Results for both came as something of a surprise, not least to the pollsters who had – in [...]

This week's LATAM Roundup brings IAB Brazil's focus for 2017, which includes working in the country's capital to influence law and regulation makers in favour of the digital ad industry's interests; Kanter IBOPE Media and comScore roll out their partnership to other [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Taboola und Ströer kooperieren; Mehr Adblocker auf Mobile als auf Desktop; Neue Führungskraft bei Sizmek; Exklusivdeal zwischen adsquare und GfK; und Fünf Fragen an Bernd Hacker, Sprinklr. Exklusivdeal zwischen [...]

Audio ads are beginning to rival TV ads in terms of reach. The percentage of US adults who listen to podcasts has risen from 11% to 36% in the last decade; the number of monthly digital radio listeners has jumped from [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: New leadership for Sizmek; InMobi and adsquare partner; Yieldify Conversion Platform; Hootsuite acquire AdEspresso; and Spotad land USD$3.5m (£2.8m) in funding. Sizmek CEO [...]