by Lindsay Rowntree on 10th Feb 2017 in TRADERTALK

In this special edition of TraderTalk TV, coming from New York, ExchangeWire CEO Ciaran O'Kane talks to Erica Schmidt, managing director, North America, Cadreon about the evolution of the agency model.

This episode covers:

- The Cadreon business model and their development away from the 'trading desk' vernacular

- Cadreon's technology layer and how it helps campaign management in a fragmented marketplace

- How Cadreon navigate the ecosystem of behalf of their clients and demonstrate value

- The criteria for working with third-party vendors

- Schmidt's view on innovation in ad tech

- The shift in measurability and monetisation in programmatic TV

See Erica Schmidt, as part of a great line up of speakers, at ExchangeWire Live in NYC on March 22 2017. For more information and to get your ticket, click here.

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