Latest Stories

• We Are Not Too Big to Fail: Further Implications of the ICO’s Ad Tech Update Report

  6 years ago News

  

  Earlier this week, ExchangeWire covered the latest developments from the Information Commissioner's Office (ICO), which included dramatic fines, updated cookie guidance and the Update Report into Adtech and Real Time Bidding. The combination of massive potential fines, and the fact [...]

• IPA Bellwether Report Q2 2019: Growth In Digital, But Confidence Continues to Slide

  6 years ago News

  

  The IPA Bellwether Report of Q2 2019, released today Wednesday 17th July, has revealed overall marketing budgets in the United Kingdom have flatlined, with 0% growth observed over the next three months. Confidence in own-company financial prospects has also plummeted [...]

• Dentsu Aegis Network Takes Majority Stake in Ugam; New Biometric Study Shows a Halo Effect for Ads

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Dentsu Aegis Network takes majority stake in Ugam; New biometric study shows a halo effect for ads; [...]

• Triton Digital Wins The Wires APAC 2019 Best New Product or Service – Sell Side

  6 years ago News

  

  Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today that they have been named the winner of ExchangeWire’s The Wires APAC 2019 Best New Product or Service – Sell Side for their [...]

• Global Specialists Datatech Services Group Launches as SBDS and Iotec Join Forces

  6 years ago News

  

  SBDS has announced the expansion of its DataTech services business, joining forces with iotec Global to create the newly formed SBDS Group. SBDS Group combines its existing best in class data advisory and implementation services, with proven activation tools to enable [...]

• AdPushup Joins the IAB

  6 years ago News

  

  AdPushup, an ad revenue optimisation platform for web publishers, has announced that it is joining IAB, the largest advertising trade association in the world. The move comes on the heels of significant business growth, primarily in the US, Europe, and [...]

• The ICO Triple Hit: RTB Ultimatum, Cookie Usage and Record GDPR Fines

  6 years ago News

  

  Over the last month, the Information Commissioner’s Office (ICO) has announced a trio of measures set to raise the hackles of ad tech. Firstly, the authority released its ‘Update Report Into Ad Tech and Real Time Bidding’, which raised questions [...]

• ID5 Releases Its Universal ID Solution Via Prebid; LUMA Presents Q2 2019 Market Report

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ID5 releases its universal ID solution via Prebid; LUMA presents Market Report Q2 2019; Pubstack secures USD$2.3m (£2.05m) [...]

• Digital Decisions' Ruben Schreurs on the ICO, Global Ad Spend, and Luma's Ad Tech Review

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Ruben Schreurs, CEO, Digital Decisions, to discuss the latest news in ad tech and martech. On this week's episode: - The ICO has proposed imposing [...]

• Understanding Connected TV: Q&A with Erin Jang, dataxu

  6 years ago News

  

  While the opportunities in connected TV (CTV) are getting clearer, as demonstrated by the proliferation of ad tech firms offering solutions around the platform, understanding of the entire CTV ecosystem remains relatively poor, thus discouraging investment from both brands and [...]