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Why ExchangeWire Is Making Its Cannes Lions Debut
The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé and charging it back to expenses’, etc, etc. But the fact is, the scale of the presence of ad tech [...]
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
Programmatic Rich-Media Is The Publisher’s Low-Hanging Fruit
Martin Stockfleth Larsen, Adform, CMO, looks at the numbers from the latest Adform RTB Trend Report Europe, Q1, 2014, and argues that publishers need to embrace programmatic more than ever before. In this piece, he demonstrates how publishers can earn [...]
Navigating The Route To Clarity
Greg Williams, Co-Founder and Senior Vice President of OPEN partnerships at MediaMath, acknowledges that the ad tech industry's lack of transparency, and jargon, has made it difficult for marketers to commit to investing their budgets into one platform or another. In this piece [...]
Singtel Goes On Mini Ad Tech Buying Spree; Acquires Adconion and Kontera For $359m
Amobee, a subsidiary of Singtel, announced this morning it was acquiring Adconion and Kontera for $150m and $225m respectively. The Adconion deal is understood to be the North American and APAC businesses only. The European part of Adconion [...]
AppNexus CEO: ‘There's no global body for ad tech, it’s something we’ve thought about’
In the second part of a two-part interview with ExchangeWire, Brian O’Kelley, AppNexus co-founder and CEO, explains some of his thoughts on how the ad tech sector can move unilaterally to address some of the more complex issues with programmatic [...]
AppNexus CEO: 'Viewability' is a misnomer
Brian O’Kelley, AppNexus CEO, has established himself as one of the biggest names in the programmatic advertising sector, having first helped establish Right Media Exchange, and continuing his career after its $850m sale to Yahoo, with the founding of his [...]
Why Keeping The Week Of September 8 Clear In Europe's Ad Tech Calendar Will Make You Smarter And More Profitable?
Advertising technology is often criticised in the usual mainstream trades as being over complicated and confusing. Well it's not, it's pretty simple. In its truest sense ad tech effectively powers the digital advertising industry. I don't joke when [...]
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week, ExchangeWire delves into MediaMath's monster funding round, revisits the AppNexus Summit where its new acquisition Alenty played a starring role, and charts the latest movements [...]
Whither the media plan – 2011 vs 2014
One ExchangeWire source revisits the heady predictions of 2011, compared to market reality in 2014, and ultimately concludes that media spend is still allocated, by and large, the same way as it was in three years ago. Back in the dizzy [...]
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