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  • Ad Requests am Abend; EVSG startet Viewability-Standardisierung

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Abendstunden gehören der Mobile-Nutzung; Standardisierungsvorstoß der EVSG; Integral Ad Science wird rezertifiziert; und Fünf Fragen an Kate Owen, Digital Element. Meiste Ad Requests am [...]

  • AI & Advertising: Measurement of the Future

    AI is slowly creeping into all aspects of our lives – retailers are introducing chatbots, stock market shares are traded algorithmically, and driverless cars are in the final testing stages. We’ve already seen programmatic trading change the ad industry completely [...]

  • Taptica Buys Tremor Video DSP; Bitposter Launches Direct Marketplace

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$50m (£38.5m) for Tremor Video's DSP; Bitposter Direct Marketplace; ABC accreditation for Integral Ad Science; European Viewability Certification Framework; QDOT goes Uruguay; [...]

  • Snap's Q2 Earnings Report Fails to Meet Expectations

    Snap (NYSE: SNAP) had a disappointing start on Wall Street, and yesterday (10 August) Snap Inc. Q2 2017 results missed analysts' expectations. Financial results for the quarter, ended 30 June, reveal the messaging app has 173 million active users, versus expectations of [...]

  • The New Data Protection Bill Brings Post-Brexit UK Firmly in Line with the GDPR

    For those wondering how Brexit would affect the UK's adoption of the upcoming General Data Protection Regulation (GDPR), here's your answer: it won't. This week the UK government announced the Data Protection Bill (DPB), which is designed to align with the [...]

  • Online Campaigns Struggle to Target Women; Brands Lead Creators on YouTube

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Online campaigns struggle to target women; Brands lead creators on [...]

  • Premium Content is More Important than Ever: Q&A with Richard Reeves, MD, AOP

    With fraud, ad blocking, dwindling yield, and transparency issues knocking on their doors, premium publishers are having a tough time at present. These challenges aren't insurmountable, but will require collaboration if publishers are to overcome them, with a focus on [...]

  • Personalisation, But Not Precision

    With the death of cookie-based marketing on the horizon, personalised marketing (or identity-based marketing) is on the rise with the so-called 'universal ID'. Writing exclusively for ExchangeWire, Ray Kingman, CEO, Semcasting, talks about the challenges the universal ID still faces, [...]

  • Taptica Acquires Tremor Video’s DSP; Kepler Integrates with LiveRamp

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Taptica buys Tremor Video’s DSP; Kepler partners with LiveRamp; Videology and Tru Optik parter; Cuebiq launches new IoT Audiences; inMarket integrates with [...]

  • What Are You Forgetting When Developing Your Mobile Advertising Strategy?

    We have found ourselves at a point in time when people are so incredibly distracted that it becomes infinitely harder to grasp their attention. The minefield of consumer attention is a hard one to navigate; and those who are successful [...]