ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Publishers see rise in programmatic partnerships; Brands need to leverage [...]

Data management platforms (DMPs) were heralded as tools to help businesses make better sense of all the data surrounding them, But are they achieving everything they set out to? Lindsay McEwan (pictured below), VP & managing director EMEA, Tealium believes the DMP [...]

Big data has offered so many promises and potential solutions to effective audience understanding and targeting; but has it delivered or is it just causing data-blindness? ExchangeWire speak with David Shiell (pictured below), CEO, House of Kaizen about how business intelligence [...]

Data holds incredible power; but are we the victims of our own success with how this data is put to use? ExchangeWire speak with Chris Pitt (pictured below), head of marketing, Vertical Leap, who argues that we are in the middle [...]

Data-driven targeting is an extremely effective way to achieve marketing objectives. However, is it causing marketers to limit their reach, to a point where they're losing out on hitting their KPIs? Lisa Menaldo (pictured below), managing director UK, Sublime Skinz, [...]

As data volumes have increased exponentially in recent years, the ability to sift through and identify the important insights has become an increasingly sought-after skillset. Industries as diverse as Finance, Professional Sports, and Healthcare are now recruiting people with data [...]

In October 2015, the European Court of Justice ruled that 2000’s data protection agreement 'Safe Harbour' with the US was no longer valid. This means that American companies can no longer rely on self-certification when transferring data from the EU [...]

Over the last year, first-party data has often taken centre stage in marketing strategy meetings. Second-party data has been somewhat hidden in the shadow of its cousin, first-party data, until now. ExchangeWire spoke exclusively to Steve Ustaris, CMO at ownerIQ (pictured [...]

Businesses are missing out on opportunities valued at £20m because of failed big data practices, according to research released earlier this week (2 December) by flash storage provider Pure Storage. In this piece, we review the findings from Pure Storage’s [...]

Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]