Digital out-of-home (DOOH) is back on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19 pandemic curbed spend. So will 2023 see this upward curve continue? As part of our predictions series, we asked the [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Weak demand for voice assistants; Advertising is enhancing commutes; and [...]

More people than ever before are shopping on a smartphone and they're even purchasing products brands would never have considered to be smartphone-friendly, like expensive white goods. A mobile strategy is vital, but a next-level mobile strategy may require brands [...]

Digital Out of Home formats are mainstream now and the use of programmatic is bringing outdoor advertising into the 21st century. ExchangeWire speak with Omi Ducat (pictured below), VP business & client development, wayve, about how outdoor automation can help access [...]

Following the recently published piece about how to turbocharge digital out-of-home creative, ExchangeWire were keen to delve into another powerful way of transforming DOOH – data. Here, Mick Ridley (pictured below), head of data and technology, Exterion Media, explains to [...]

Out Of Home (OOH) is the world's oldest advertising medium, having been around for hundreds of years. Innovation has always been at the heart of the OOH industry; and that is truer than ever today. Digital Out Of Home (DOOH) [...]

Attribution modelling is a powerful tool for measuring marketing channel effectiveness and ensuring channels further up the purchase funnel are given credit for their contribution. However, argues Paul Dyson (pictured below), founder, Data2Decisions, marketing goes beyond online; and the holy [...]