Phil Duffield, Managing Director Adap.tv, On Their Commitment To Destroying The Inefficiencies In TV & Video Advertising & The Australian & APAC Marketplace
Managing Director of Adap.tv, Phil Duffield, discusses their increasing activity in the Australian, South East Asian and Japanese marketplaces. He says how the adoption of traditional media buying by today’s industry has created silos in TV and video resulting in massive operational costs and time for both buyers and sellers and how 2012 promises to be very exciting with new strategic products in the pipeline and more global expansion.
Can you give an overview of [...]
Tags Ad ExchangeAd ExposeAd NetworkAd Safeadap.tvadap.tv marketplaceAdvertiserAgencyAPACAPACAudience BuyingAustraliaAustraliaBehavioural TargetingDisplayexchangewire apacHong KongindonesiajapanmalaysiaMedia BuyingNew ZealandOnline MarketingOnline videoonline video inventoryprice transparencyprogrammatic buyingPublisherRTBRTBSEASingaporeSouth East AsiasydneythailandTrading DeskTV Advertisingvideo advertising
Grant Watts, Amobee Managing Director of Asia Pacific, On The Rapidly Changing Mobile Landscape & How By 2015 Asia Will Be A US$7 Billion Mobile Advertising Market
Grant Watts is Amobee’s Managing Director of Asia Pacific. Here he discusses the rapidly changing mobile landscape and why by 2015 Asia will be a US$7 billion mobile advertising market.
Can you give an overview of Amobee and its offering and strategy across the APAC region?
Amobee is working with large-scale advertisers, publishers and operators to deliver mobile advertising solutions and technology – from text to rich media, across all devices [...]
Tags Ad Exchangead inventory managementAdvertiserAgencyambientamobeeAPACasiaAudience BuyingAustraliaBehavioural TargetingDataDigital MarketingDisplayDSPDSP Amobee PULSEeBayExchange Newsexchangewire apacglobegoogleGrouponindiaindonesiainMobijapanMCMMedia BuyingMobileMobilemobile ad campaignsMobile Ad Exchangemobile advertisingmobile publishersmobile yield optimisationNew ZealandnokiaOnline MarketingOnline videophilippinesringringRTBSingaporeSkypeSouth East AsiatargetingTelefonicaugamaZynga
Mike Peralta, MediaMath’s Chief Revenue Officer, On Moving Into The APAC Region – Japan, SE Asia & Australia
As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how their offering can help advertisers and agencies in the market.
Can you give an overview of MediaMath and its offering in Australia and the APAC region?
With the opening of our data center in Hong Kong, [...]
Tags Ad ExchangeAPACasiaAudience BuyingAustraliacyberagentDataDigital MarketingDisplayDoubleVerifyDSPevidonExchange NewsfacebookHong KongjapanlatencyMedia BuyingMediaMathMediaMath Socialmike peraltaMobileOnline MarketingRTBSEASingaporesocial gamingSouth East AsiasydneyTerminal OneTrading Desk
Q1: What trends are we seeing in the SE Asian mobile market?
The mobile market is particularly exciting at the moment with the development of mobile Internet devices and its spread across South East Asia. In the month ending October alone, we recorded over 22.2 million Internet users in Singapore, Malaysia, Indonesia, Vietnam, Philippines and Thailand on mobile devices. Apple holds majority market share in the region with 53% share of the online mobile population.
Tags apple ipadapple iphoneasiaAudience BuyingblackberryDatadigital audienceDigital MarketingDisplayeffective measureExchange Newsexchangewire apacgalaxy tabletindonesiaipod touchmalaysiaMedia BuyingMobilemobile appsmobile devicesmobile internetmobile marketingmobile servicesnokiaonline audienceOnline MarketingphilippinesPublisherRich MediasamsungSEASingaporeSouth East Asiathailandvietnam
Bharad Ramesh, Regional Executive Director, Strategic Operations & Trading, Asia, Starcom Mediavest Group On The Evolving Media Buying Landscape in APAC
Bharad Ramesh is the Regional Executive Director, Strategic Operations & Trading, Asia for Starcom Mediavest Group. Here he discusses how the online media landscape is evolving in Asia. He talks about how digital is still not mainstream, how it sucks up a tremendous amount of client and staff bandwidth and explains why ad exchanges and DSPs will bring efficiency and scalability to media buying.
Can you give an overview of Starcom MediaVest Group’s offering in the APAC region?
Tags Ad NetworkAd ServerAdvertiserAgencyAPACAudience BuyingB2BBehavioural TargetingBharad RameshDataDigital MarketingDisplayDSPExchange Newsfacebookgooglegoogle display networkMedia BuyingMobileMSNOnline MarketingphilippinesPublisherreal time buyingRich MediaRTBSingaporeSouth East AsiaStarcomStarcom MediaVest Groupthird party dataTrading DeskyahooYouTube
Ben Barokas, President & Co-Founder, Admeld, On Price Transparency, Bridging Buy & Sell Sides & The Swift Adoption Of SSP Technology In the Australian and APAC Markets
Ben Barokas, CEO and Co-Founder of Admeld on being a sell-side platform (SSP) for premium publishers and why Australian publishers are moving so rapidly to solve the same fundamental challenges other markets have faced.
Barokas also discusses the dynamics of the Australian market, yield optimisation, private exchanges, how technology is delivering efficiencies the market has been asking for and how both buyers and sellers are pushing each other to evolve.
Can you give an overview of Admeld and its offering in [...]
Tags Ad ExchangeAd Trading DeskadmeldAdvertiserAgencyAPACAudience BuyingAustraliaaustralian publishersben barokasbuysideCadreonCBSCPMDisplayDSPExchange NewsFOXNewsGroup Mikoninventory managementMedia BuyingMobileNBCOMDOnline Marketingphdpremium inventoryPrivate Exchangeprogrammatic buyingPublisherpublishersRTBRTB marketplaceSE AsiasellsideSingaporeSSPsydneytransparencyUK online advertising marketUS online advertising marketVivaKi
Nick Gill, Commercial Director, Marin Software, APAC On Search, Display, Retargeting, Managing The Attribution Models & The Rapid Growth Of The Australian Market
Nick Gill Commercial Director for Marin Software, APAC on their recent launch into the Australian market. He discusses how their expansion from search into the Google Display Network, Facebook and YouTube and partnership with Criteo (retargeting) means advertisers can now manage all their biddable media including workflow, analytics and optimisation from one interface. With their success to date he highlights while this year they have opened offices in Sydney, Singapore and Paris, there are more to come.
Marin has recently [...]
Tags Advertiseradvertising management platform (AMP)advertising reportingAgencyAnalyticsAPACattribution modelAudience BuyingAustraliaBehavioural TargetingcriteoDataDigital MarketingDisplaydisplay advertisingExchange Newsfacebookgoogle display networkgoogle searchlinkedinmarin enterprisemarin softwareMedia BuyingOnline MarketingoptimizationRetargetingSingaporesocialsoftware toolssydneyTrading DesktwitterworkflowYouTube
James Zipeure, Chief Operating Officer, VeNA (Video and Entertainment Network Asia), On APAC's Growth In Video & Social Gaming Being One Of The Most Significant Regions Globally, Maximising Inventory Revenue & Embracing The Evolving Online Advertising Landscape
James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) on how video and social gaming % growth in some APAC markets is outstripping all other digital channels. He talks about how VeNA’s business model actively embraces the evolving landscape allowing growth through both traditional sales and platform based channels. He also discusses the opportunity to harness new revenue channels like content development directly with publishers and advertisers.
Can you give an overview of VeNA, its offering [...]
Tags ad exchangesAd Networkadap.tvAdvertiseragenciesAgencyagency trading desksAPACasia pacificAustraliaCasual Social GamingchinaCity VilleDigital MarketingDisplaydisplay advertisingdspsExchange Newsexchangewire apacfacebookFarmVilleFrontier Villein-app advertisingindonesiajapanMafia WarsmarketersMedia BuyingMobilemobile appsNew ZealandOnline MarketingOnline videophilippinespre roll inventoryPublisherpublishersQZonerenrenSEASingaporesocial advertisingsocial gamingSouth East AsiaspotXchangeSSPTrading DeskVeNAvideo advertising
Phang Chee Leong, CEO Innity, On Its Recent Partnership With China's adSage, Seamless Search & Display Integration & Further Expansion in APAC
Phang Chee Leong, Innity’s CEO, talks about their recent partnership with adSage – China’s leading player in the SEM space. Here he discusses Innity’s aggressive global growth strategy and highlights some of the challenges they anticipate within the Chinese market.
You recently announced a partnership with adSage in China. Can you explain in more detail what the partnership means for Innity? With the growing importance of the digital sphere, marketers are deploying [...]
Tags Ad ExchangeAd NetworkAd ServeradSageAdvertiserAFSAgencyAudience Buyingchinachinese marketDataDigital MarketingDisplaydisplay advertisingDynamic Ad OptimisationExchange NewsindonesiainnitymalaysiaMedia BuyingmonetizationOnline MarketingpartnershippublishersSEMSingaporeSouth East Asiathailandvietnam
Jonathan Despinidic, General Manager Jemm Group Australia & APAC, On Jemm's Recent Launch, Brand Safety, Inventory Monetization & The Australian Publisher Reception To The Real Time Network
Jonathan Despinidic, General Manager of Jemm Group Australia & APAC, on Jemm’s recent Australian launch and how the Real Time Network is a first for Australia and the APAC region. Here he discusses how Jemm’s offering is both an SSP and an ad network, offering brand safe inventory for the Australian market via RTB. He also talks private marketplaces and how being a technology and inventory monetisation partner can help Australian [...]
Tags Ad ExchangeAd NetworkadmeldAdvertiseradvertisersAgencyAPACAudience BuyingAustraliaBehavioural TargetingCPMsDataDigital MarketingDisplaydisplay advertisingDSPDynamic Ad Optimisationdynamic media buyingdynamic media optimisationExchange Newsexchangewire apacinnovationIPTVjemm groupJonathan DespinidicMedia BuyingMobileOnline MarketingOnline videoPublisherpublisher monetizationpublisher yeildpublisherspubmaticreal time networkRTBSEASingaporesmart phoneSouth East AsiaSSPtabletTrading DeskTVvideo