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Next gen publishers

  • An In-Depth Look at In-Game Mobile Advertising

    According to App Annie’s 2021 State of Mobile Report, mobile gaming grew 20% year over year in 2020 in both users and total consumer spend. But that jump has not yet translated to an increase in mobile marketers’ media spend [...]

    According to App Annie’s 2021 State of Mobile Report, mobile gaming grew [...]

  • The NeOO Difference - Technology That Drives Revenue

    In 2020 Nexta.io, the sales activation platform for publishers and classifieds, launched the Nexta Omnichannel Optimisation engine (or NeOO). NeOO is an AI-driven engine that was specifically developed to help advertisers make full use of the spectrum of digital marketing solutions [...]

    In 2020 Nexta.io, the sales activation platform for publishers and classifieds, launched [...]

  • Transparency in a Complex Ecosystem

    Most of us today have experienced that unexpected, high priced mobile phone or cable bill. That one where when you really dig into you find the hidden fees, hardware tax, or extra service you don’t remember signing up for. It [...]

    Most of us today have experienced that unexpected, high priced mobile phone [...]

  • A Rising Tide of Collaboration Lifts the Programmatic Industry

    Collaboration has long been a favourite subject of mine and one I believe doesn’t get talked about nearly enough. As we move towards the end of another and particularly strange year, it’s worth pausing for reflection. The programmatic landscape is [...]

    Collaboration has long been a favourite subject of mine and one I [...]

  • Data-Driven Marketing Measurement Strategy Lights the Path to Certainty

    Marketers hold perhaps the most unique position within a company: unlike other divisions, marketing has a vantage point over the ambitions of its business and the sensitivities and needs of its customers. They act as the bridge between business and [...]

    Marketers hold perhaps the most unique position within a company: unlike other [...]

  • The Future is Mobile - So, How Can Brands Harness It?

    Whilst COVID-19 has wreaked havoc on much of the ad industry, certain channels have been able to ride the storm, experiencing a newfound boost or seeing pre-existing upticks accelerating. Mobile falls into the latter category: whilst global stay-at-home measures have [...]

    Whilst COVID-19 has wreaked havoc on much of the ad industry, certain [...]

  • Mobile Gaming

    The Best Channel for Brands is Mobile Gaming — But Do They Know That?

    While the challenges for publishers have never been greater, this is also true of the opportunities. For starters, the phasing out of the third-party cookie is set to benefit all parties with access to first-party data assets, which publishers have [...]

    While the challenges for publishers have never been greater, this is also [...]