Latest Stories

• What Artificial Intelligence Actually Means for Marketers

  8 years ago News

  

  There’s growing excitement – admittedly, at times, borderline hype – about what artificial intelligence can, and will, do for businesses. While speculation abounds among pundits, journalists, and ‘thought leaders’ surrounding the impact that AI will have on jobs (CBInsights predicts [...]

• Transparency Should Be a Business Model: Q&A with Aee-Ni Jaskolla, Improve Digital

  8 years ago News

  

  Improve Digital has recently appointed a new chief product 0fficer. Joining the European monetisation platform from a previous position at Xaxis, data specialist Aee-Ni Jaskolla (pictured below) took time to speak with ExchangeWire about her new position, the plans for Improve Digital's platform, [...]

• Moving Media Forward: Tackling Brand Safety & Media Transparency

  8 years ago News

  

  Brand safety and transparency are two of the biggest issues facing today’s advertising industry. And while technology companies try to address these problems, marketers still seem to be fighting an uphill battle. Writing exclusively for ExchangeWire, Paul Josephsen (pictured below), [...]

• Video Ads Represent 20% of Digital Investments in Brazil; DynAdmic Presents 5 New Formats

  8 years ago News

  

  In this week’s LATAM Roundup: Latest IAB Brazil report reveals that 20% of digital investments in the country go to video, even though almost half of the market relies on search and price comparison platforms; DynAdmic launches five new video [...]

• CMO-Rolle in Deutschland unterentwickelt; Adjust bringt Ad Spend-API

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: CMO-Rolle in Deutschland unterentwickelt; Adjust bringt Ad Spend-API; Neuer CTO bei virtual minds; und Fünf Fragen an Martin McDonald, Tealium. Handlungsbedarf bei CMO-Rolle in [...]

• The Rise of Connected Entertainment

  8 years ago News

  

  We are living in the era of connected entertainment. Media companies have been quick to pounce on the second-screen phenomenon, where viewers watching a TV show are consuming supplementary content and applications simultaneously via their phones and tablets to create [...]

• How Universities Are Using Location Data to Recruit Top Talent Like Businesses

  8 years ago News

  

  Using location data helps advertisers target specific audiences for advertising, but now this data is being utilised by universities for recruiting purposes. Writing exclusively for ExchangeWire, Nate John-Grose (pictured below), sales manager, Blis, talks about how universities are finding new [...]

• Certification for Media iQ; FastPay Buys AnchorOps

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Certification and NAI membership for Media iQ; FastPay and AnchorOps to merge; ABC accreditation for Integral Ad Science; Deep learning for new recommendation [...]

• Digital Publishing: What Does the Future Hold?

  8 years ago News

  

  Matching our fast-paced lifestyles and expectations, digital subscriptions to a variety of media sources have become increasingly attractive as an alternative way of delivering news. But as the industry stabilises, like print, online publications are reaching scale and hitting new [...]

• The Consultancy is Additive to the Marketer/Agency Relationship: Q&A with Wayne Blodwell, The Programmatic Advisory

  8 years ago News

  

  Wayne Blodwell (pictured below), founder and CEO of The Programmatic Advisory, speaks with ExchangeWire about the service layer, the changing relationships between agencies and marketers, and the impact of the increasing prevalence of consultancies on these relationships. ExchangeWire: You’ve recently set [...]