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Indonesia's Adskom Raises Series A for Regional Expansion; Mangham Gaxiola Launches McGarryBowen in Singapore
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia's Adskom raises Series A for regional expansion; Mangham Gaxiola joins Dentsu Aegis Network, launches McGarryBowen in [...]
456% Increase in RFPs Including a Video Ad Component; Mobile Marketing Costs Down 31% in May
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: 456% increase in RFPs including a video ad component; Mobile marketing costs down 31% in May. 456% increase in RFPs including a video ad [...]
Is Martech the Future of Ad Tech?
The collision between ad tech and martech has been dubbed as "inevitable" by ExchangeWire contributors for some time; but few have explored what the fallout might be. In this piece, Vincent Potier, Captify, COO, delves deeper. Despite its phenomenal growth, the [...]
Are 'Futures Markets' the Way Forward for Programmatic Media Trading?
Using trading models originally designed to secure pricing guarantees for 18th-century agricultural traders, media futures trading is at the very vanguard of the ad tech revolution. ExchangeWire learns more about how futures trading is being lifted from more traditional commodities, [...]
ATS SG Spotlights Need for Open Data Systems, Not for Walled Gardens
Delegates at this year's ATS Singapore expressed concerns over the growing presence of walled gardens and their impact on audience data, pointing to the need for open data systems to drive the development of programmatic in the region. Matt Harty, Asia-Pacific [...]
Targeting Audience is More Effective than Content; LATAM Opportunities are in Mobile & TV
This week, ExchangeWire's LATAM roundup brings a recent research from Tail Target comparing the performance of campaigns based on different ways of targeting; a market analysis about the opportunities in the region; and a change in the marketing management of [...]
Now & Next: Video on Demand
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]
The Festival of Creativity (Powered By Data)
As the advertising industry returns to normality after a week on the Côte d'Azur, Oracle Marketing Cloud’s Zuzanna Gierlinska reflects on the increasing presence of AdTech and Marketing Tech at the Festival of Creativity following Oracle’s debut appearance… To a Cannes [...]
Microsoft, AOL & AppNexus Form Triumvirate; RadiumOne Raises $54m
In this week's ExchangeWire European Weekly Roundup: Microsoft checks out of the ad business' RadiumOne in bumper funding round; Survey shows the decline of the ad network; Captify raises £8m; More moves. Microsoft inks deal announcing its exit from ads. Or [...]
Grapeshot Brings APAC Languages to The Trade Desk; Mobile Drives 27% of Ecommerce in SEA
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Grapeshot brings APAC languages to The Trade Desk; Mobile drives 27% of ecommerce in SEA; Sizmek looks [...]
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