The MadTech Podcast Special: Why it's so Difficult to Define 'Attention'
On our twentieth edition of The MadTech Podcast Special, Heather Lloyd, head of product marketing at Nano Interactive, joins ExchangeWire COO Lindsay Rowntree to explain why 'attention', although difficult to define, is so crucial to measure. In this special episode, Nano [...]
EU Threatens Twitter with Fine Over Compliance; Amazon’s Hardware Teams First to be Hit as Tech Giant Downsizes
In today's ExchangeWire news digest: the EU threatens Twitter with a significant fine over its lack of compliance with online legislation; Amazon’s hardware teams are the first to be hit as the tech giant downsize; and Foodpanda partners with Huawei. Twitter [...]
Twitter Abandons Policy to Prevent Covid Misinformation; China Creates Consortium to Design New Semiconductor Chips
In today's ExchangeWire news digest: Twitter quietly abandons its policy to prevent the spread of Covid misinformation; China enlists tech giants Alibaba and Tencent to develop new semiconductor designs against US chip sanctions; and Google and iHeartMedia agree to pay [...]
The MadTech Podcast Special: 2022 Trending - The TikTok Trends that Drove Mainstream Culture
On our nineteenth edition of The MadTech Podcast Special, TikTok's UK brand strategy lead, Tamsin Vincent, and TikTok Creative Lab EU's head of strategy, Pip Dunjay, join ExchangeWire COO Lindsay Rowntree to discuss the importance of TikTok’s culture and community, how [...]
Irish DPC Fine Meta €265m; Content Removal Axed from Online Safety Bill
In today's ExchangeWire news digest: the Irish DPC hand Meta a €265m fine over privacy concerns; the requirement for social media firms to remove harmful content is scrapped from the Online Safety Bill; and Black Friday ecommerce sales appear [...]
Have we Lost Sight of the Fundamentals of Marketing? Interview with Dom Kozak, JCDecaux
In this exclusive interview with ExchangeWire, Dom Kozak, head of programmatic at JCDecaux, poses the question as to whether the industry has lost sight of the fundamentals of advertising, and how brand-building mediums are evolving to deliver results across the [...]
Amazon Shuts Down Wholesale Distributor in India; TikTok Turns to Start-Ups to Revive E-Commerce Business
In today's ExchangeWire news digest: Amazon is set to shut down its wholesale distributor in India; TikTok enlists the help of tech start-ups to bolster its e-commerce business; and the UK government announces plans to fine social media companies who [...]
The Stack: Bob Iger Returns to Disney; Meta in Hot Water Again Over Collecting Users' Data
This week: Disney reappoints Bob Iger as its CEO, Meta faces legal action in the UK for collecting user data against their wishes... Another dramatic week in ad tech began with the reappointment of Bob Iger as Disney CEO. Iger replaces [...]
Lindt’s Ryan Schumann on Bob Iger’s return to Disney, TikTok’s hiring streak, and the energy consumption of online ads
On this week's episode of the MadTech Podcast, Ryan Schumann, global marketing & analytics manager at Lindt, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss Disney's reappointment of Bob Iger as CEO, TikTok’s streak of hires in a wilting [...]
Germany’s FTO Continues to Scrutinise Meta’s VR; Russia Demands Google Reinstate Duma TV YouTube Channel
In today's ExchangeWire news digest: Meta adapts its VR headsets to appease Germany’s watchful FTO; a Russian court demands that Google reinstates its parliament's YouTube channel; and IAB Europe predicts spend on CTV will see a double digit increase in [...]
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