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  • Tackling the Identity Challenge: An interview with Carol Starr, Rubicon Project

    Speaking exclusively to ExchangeWire, Carol Starr (pictured below), managing director - Northern Europe at Rubicon Project, details the identity challenge facing publishers and ad tech alike, along with the strategies which can be used to overcome these using presently-available solutions.   How [...]

  • ATS London 2019: In Conversation with Sir Martin Sorrell

    Opening ATS London 2019, S4Capital executive chairman Sir Martin Sorrell joins ExchangeWire CEO Ciaran O'Kane detailing the past, present, and future of the advertising industry.

  • "The Future of Targeting is Contextual"

    Through all the uncertainty caused by the necessary pivot towards a fully privacy-compliant ecosystem, one thing is becoming clear: contextual is set to play a more prominent role in the advertising toolkit. Writing exclusively for ExchangeWire, Mike Klinkhammer (pictured below), [...]

  • CCPA Compliance Framework Released for Public Comment; Rubicon Project Acquires RTK.io

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB & IAB Tech Lab release CCPA Compliance Framework for public comment; Rubicon Project acquires RTK.io; Broadsign and [...]

  • ISBA's Steve Chester on Snapchat, Netflix, and Rebates

    On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Steve Chester, director of media, ISBA, to discuss the latest news in ad tech and martech. On this week’s episode: - In a move thought [...]

  • The German Programmatic & Martech Industry in 2019: Predictions and Reflections

    In the latest of a series of market overviews, ExchangeWire reviews the key trends coherent to the German programmatic and martech industry ahead of ATS Berlin 2019, and receives insight on the market from a range of media professionals. Key statistics - [...]

  • Drive-to-Store is Here to Stay

    Writing exclusively for ExchangeWire, Rose Shorter (pictured below), agency group head at S4M, discusses how spending in drive-to-store advertising is set to rise in the next four years, as well as the host of benefits associated with embracing the medium. Let [...]

  • ATS London 2019: The Future of the Ad-Funded Model 2.0,

    At ATS London 2019, ExchangeWire CEO Ciaran O'Kane was joined by Andrew Casale, president and CEO of Index Exchange, to discuss the future of the ad-funded model, the dichotomy between the anonymous and the authenticated web, and the effect of [...]

  • What Does the End of Cookies Mean for Digital Advertising?

    GDPR was announced in April 2016, with The Economist subsequently reporting that data is set to become more valuable than oil. Since coming into effect, it has drawn people’s attention to the value of their data, as well as their [...]

  • Is it Time for Publishers to Reconsider the Brand Safety Value Proposition?

    In this exclusive article for ExchangeWire, Pete Wallace (pictured below), commercial director at GumGum Europe, discusses how techniques once solely applied towards the goal of brand safety can now be used for sophisticated contextual targeting, to the benefit of publishers.   What [...]