The 10th year of ATS London will take place on 9th September and, as is the case every year, it’s been an exciting, yet challenging time crafting our agenda and finding experts to join us on stage. The biggest challenge: [...]

Writing exclusively for ExchangeWire, Marcin Ekiert (pictured below), CEO and co-founder of Yieldbird, closely examines the potential implications of Google’s transition to a first-price model, and how technological solutions can be used by publishers to mitigate its impact. Google’s decision to [...]

Writing exclusively for ExchangeWire, Alex Mcilvenny (pictured below), country manager UK, Zeotap, discusses how people-based marketing in the post-cookie landscape can be used for relevant cross-device targeting. People-based marketing is about directly connecting real people with the right experience to ensure [...]

In this exclusive and wide-ranging interview with ExchangeWire, Janette Higginson (pictured below), buyer development director at Index Exchange, discusses a wide variety of industry topics focusing on APAC, ranging from the popularity of private marketplaces to the sell-side's role in [...]

In the first of an exclusive two-part Q&A with ExchangeWire, Will Dorling (pictured below), head of UK brand sales at AdColony, discusses the opportunities and advantages to advertising within mobile environments. Given that large enterprise-level brands have embraced in-app advertising, what [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB Europe releases TCF v2.0: Google set to adopt updated framework; PubMatic Q2 report signals growing focus on [...]

As part of a drive to modernise its marketing spend, US FMCG giant Procter & Gamble (P&G) recently announced a shift in priority, moving away from traditional mass marketing methods towards performance marketing channels, as well as reducing 'agency compensation' [...]