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  • Industry Progress Needs Collaboration, Innovation, and Engagement

    Writing exclusively for ExchangeWire, Jonas Jaanimagi, technology lead, IAB Australia discusses why recent initiatives from IAB Tech Lab need to be adopted by all parties, in order to address the contemporary challenges facing the advertising industry. Many see the digital advertising [...]

  • Trust & Transparency in South-East Asia: Q&A with Laura Quigley, Integral Ad Science

    As digital ad trading becomes a more fundamental aspect within the marketer's toolset, and growth opportunities become evermore apparent, so to are the concerns arising as a result of the industry's complexity. Viewability, brand safety, and the even the underlying [...]

  • How Augmented Analytics Can Give Marketers a Helping Hand

    In this article for ExchangeWire, Andreas Glänzer (pictured below), CCO of Adverity, discusses how augmented analytics platforms can be used to provide granular insight at pace, helping data scientists to bridge gaps between data and users. Data is more than a [...]

  • Smaato Unveils NextGen SDK; CastingAsia Launches CPA and CPC Capabilities for Influencer Marketing

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Smaato’s New 'NextGen SDK' Built From the Ground Up by App Developers; CastingAsia Launches CPA and CPC [...]

  • Publisher Monetisation in the Privacy Era: Q&A with Rivr

    Speaking exclusively to ExchangeWire on the ground at this year's DMEXCO, Benjamin Hansz (pictured below), vice president of strategy, Rivr, discussed how publishers could optimise yield following privacy constrictions and browser developments. What are the key options available for publishers to [...]

  • The Media Trust's Will King on Google, Zeus Prime, and Mixer

    On this week's episode of The MadTech Podcast, ExchangeWire's Lindsay Rowntree and Mat Broughton are joined by Will King, commercial director of The Media Trust to discuss the latest news in ad tech and martech. On this week's episode: - In response [...]

  • The Role of Data Science: Q&A with Kwame Bernard, The Tylt

    The Gen Z and millennial generations now account for over 60% of the global population, and are seeing rapid increases in purchasing power. These demographic typically expects highly personalised brand experiences, forcing brands to leverage their marketing data like never [...]

  • Driving Success for Independent Ad Tech: Q&A with Amobee

    Independent ad tech is in the midst of an unprecedented time of both opportunity and challenge. While GAFA continue to take the lion's share of the market, there is undoubtedly a chance for the 20% to stamp their authority and [...]

  • The Value of Creativity in the Cookie-Less World

    Writing exclusively for ExchangeWire, Yasin Dabhelia (pictured below), senior partnerships manager at A Million Ads, discusses how creativity should not be ignored in shaping effective and dynamic programmatic advertising in the chaotic 'post-cookie-pocalypse' landscape. In an industry filled with what seems [...]

  • IAB Tech Lab Releases Proposal for Consumer Privacy Solution; Teads Unveils Teads for Publishers

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB Tech Lab releases proposal for consumer pivacy solution; Teads unveils Teads for Publishers; DoubleVerify launches Semantic Science [...]