In this edition of Weekly Focus APAC: JD.com Launches Smart Logistics Lab & Parcel Delivery Service; Lazada Singapore Customers Can Collect Purchases at 7-Eleven; and Nets Lets Businesses Collect Invoice Payment Electronically. JD.com Launches Smart Logistics Lab The Chinese e-commerce giant has [...]

ExchangeWire speaks with Katherine Munford (pictured below), MD, Data2Decisions about marketers' ongoing quest for transparency and the challenges of accurately measuring marketing effectiveness. ExchangeWire: The issue of transparency is something that has been discussed, at length, by the industry. What conversations should [...]

Once seen as 'cost centres', customer call centres now play an important role in not only helping online retail brands improve customer experience, they also can help generate revenue for the business. With the resurgence of online commerce, call centres [...]

Total marketing budgets were revised higher during the third quarter of 2018, extending the current period of growth to six years, but to the weakest extent in almost three years. This is according to the Q3 IPA Bellwether Report, published [...]

Segmenting your audience effectively is one of the most important components of a mobile retargeting strategy, writes Alexei Chemenda (pictured below), CRO for apps and managing director, U.S., Adikteev, exclusively for TheGamingEconomy. It sounds like digital advertising 101, but most [...]

Today, we are proud to be announcing the launch of the DTC Index, a global list of the fastest growing direct-to-consumer brands.   Direct to consumer is one of the biggest trends in marketing, and is having a huge impact across [...]

Scripps to Acquire Triton; Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace; Pangaea Alliance Expands Publishers, Products & Sales Team to Support Growth; eyeo Takes a Stand Against Circumvention Technologies with New Taskforce; Standard Media Index & Nielsen [...]

ExchangeWire has been running events in Germany since 2013; and in that time I have had a firsthand look at the workings of the local digital advertising market. Like in most markets, Google, Facebook, and Amazon dominate in Germany. But [...]