In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Two AU Advertising Boards to Merge; Singapore Premium Ad Marketplace Goes Live; China Most Advanced Digital Luxury [...]

This week, two of Singapore's online marketplaces, Carousell and Carro, have secured funds totalling USD$145m (£106.82m), while Alibaba says it has acquired South Asian e-commerce platform, Daraz. Classifieds site Carousell snagged USD$85m (£62.62m) in its Series C funding, which also saw [...]

Brands such as Amazon have tapped data-driven personalisation to drive effective marketing plans, but this opportunity remains largely untapped by agencies and advertisers in Asia-Pacific. In this industry byliner, James Sampson, DataXu's Asia-Pacific vice president and general manager, explains why [...]

Today's tech-savvy consumers are on the move; and if you want your brand to succeed, you need to keep moving with them. In this piece for RetailTechNews, Smriti Kataria, director for research and marketing, Near, explains how retailers and brands need [...]

In its most simple form, marketing is the promotion of a product. While this has never fundamentally changed, the way in which the promotion process takes place adapts and evolves constantly. A large part of this is utilising platforms, tag-management [...]

New technology may be the root of issues like fake news and malicious ads, but it is also helping publishers and advertisers take the next step forward in the battle to protect brands from unintentional misplacement of ads against inappropriate [...]

Moss Bros, East, Mothercare, Carpetright, Toys R Us, Maplin, New Look, Poundworld, and House of Fraser – it has been a torrid 2018 for the UK high street with liquidations, CVAs, and restructurings. Here, David Courtier-Dutton, founder and CEO, SoundOut, explains [...]

In this piece, Lars Engelbrecht, director, ad operations and solutions, Retail Media Group (pictured below), tells RetailTechNews how advertisers have increasingly come to understand that it generally makes little sense to roll out campaigns using a scattershot approach. Pure branding [...]

The concept of virtual reality (VR) as a serious commercial concept has been brewing for well over a decade, with the technology regularly heralded as the next big step in gaming, entertainment, and design. In this piece for RetailTechNews, John [...]

When legislators in the EU came up with the GDPR legislation, I know they had the best intentions to protect the rights of users. For too long digital media, marketing, and advertising technology platforms have been harvesting and monetising data [...]