Are Your Ad Operations Too Complex, yet Not Sophisticated Enough?
Huge strides have been made by publishers through the adoption of header bidders. However, the increasingly apparent limitations of this approach are driving a shift in thinking that presents major business opportunities. Switch's co-founder, Tom Barnett (pictured below), says that, [...]
ATS Singapore 2016 Panel Debate: What the Tech and Media Landscape Will Look Like
In this episode of TraderTalk, ExchangeWire look back on a panel debate that occurred at ATS Singapore 2016, discussing the convergence of the ad tech and martech and the changing face of the media landscape. Ciaran O’Kane, CEO, ExchangeWire moderates a [...]
ATS London 2016: Ad Tech Meets Martech – Modern Marketing in Flux
The first panel of the day at ATS London 2016, ‘Ad Tech Meets Martech: Modern Marketing in Flux”, saw ExchangeWire’s CEO Ciaran O’Kane speak to a panel of experts about the convergence of the ad tech and martech industries, discussing [...]
Dr Boris Mouzykantskii, IPONWEB Delivers Keynote Speech at ATS London 2016
The hotly anticipated keynote speech from Dr Boris Mouzykantskii, founder, CEO & chief scientist, IPONWEB, is here. At this year’s ATS London event, the keynote speech did not disappoint. Building from a complex start, with complicated formulae and an explanation [...]
Julie Langley, Results International, Delivers Keynote Speech on Ad Tech M&A at ATS London 2016
An ATS London keynote debut from Julie Langley, partner, Results International. Expect a fascinating journey through the growth of the flourishing advertising industry. Langley explains how the current ad tech financial trends are not new and not to be worried about [...]
War for Talent Greater Challenge than Ever Before: Q&A with Laura Probert, Xaxis
Sourcing and retaining good talent in the digital advertising industry is an ongoing challenge and an increasingly important business function. Businesses are expanding and diversifying HR operations to focus on talent. With 14 years' experience in HR management, Laura Probert [...]
Mcommerce Grows by 70% in Brazil; Teads Hires Former Facebook Executive in LATAM
This week in the LATAM Roundup: a Criteo report shows that purchases on mobile devices have already grown by 70% in Brazil this year, with Healthcare & Beauty as the top-ranked sector; Teads appoint Fabricio Proti, former Facebook, as executive [...]
ATS London 2016: Ad Tech Meets Martech – Modern Marketing in Flux
The first panel of the day at ATS London 2016, ‘Ad Tech Meets Martech: Modern Marketing in Flux”, saw ExchangeWire’s CEO Ciaran O’Kane speak to a panel of experts about the convergence of the ad tech and martech industries, discussing [...]
Video Innovation Summit: Lifting the Lid on Mobile Video Marketing
Mobile video marketing has seen incredible adoption and success over the last few years. Mobile has gone from an emerging trend to the norm. Mobile digital ad spend accounted for 30.5% (£2.6bn) of total digital ad spend in 2015, which [...]
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