From ‘Hi [Name]’ to AI: Has Targeting Crossed the Line?
![From ‘Hi [Name]’ to AI: Has Targeting Crossed the Line?](https://cdn.exchangewire.com/wp-content/uploads/2025/08/Designer-2.jpg)
In her latest column, Shirley Marschall takes a look at the rise of AI as a targeting tool, and intelligence-grade analytics...
Digest: New Claims Meta Inflated Ad Performance; Google Alters Play Store Rules Amid EU Scrutiny
In today’s Digest, we discuss claims that Meta inflated ad performance; Australia’s OOH industry seeing growth across all categories, as well as Google altering play store rules amid EU scrutiny...
Smarter Audiences: Closing the Gap Between Definitions & Real Behaviour
In this article, Hilary Goldsmith, chief customer officer at Nexxen, outlines the evolution of targeting models and how this is culminating in greater adaptability and performance. Audience planning has long relied [...]
