We’ve proven that DAIVID’s emotional data can be a strong predictor of actual media performance. This is a powerful unlock that will enable the next level of understanding in what drives creative effectiveness at scale.
— Tom Saunter, Global Head of New Solutions at WPP
Company description
DAIVID is a global AI company powering the ad ecosystem with #CreativeData – the untapped signal of ad effectiveness – at unprecedented scale and depth. It's human-trained, AI-powered technology, analyses video and image content to predict creative attention, 39 emotions and impact on brand metrics, giving ad platforms and marketers access to fast, actionable insights to improve performance and strategy. With simple API integrations, DAIVID’s Creative Data Feed supercharges ad performance and media strategy across the ad tech ecosystem. Partners include Kinetiq, Mass Analytics, Nike, Snapchat, and WPP. 
