Latest Stories

• Smaato Unveils NextGen SDK; CastingAsia Launches CPA and CPC Capabilities for Influencer Marketing

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Smaato’s New 'NextGen SDK' Built From the Ground Up by App Developers; CastingAsia Launches CPA and CPC [...]

• Three More Years: Sports Interactive Extends Partnership with Bidstack until 2022

  6 years ago News

  

  Bidstack, the in-game advertising platform, and Sports Interactive, Sega’s world leading developer of football management simulations, have extended their multi-year partnership by a further three years; giving Bidstack exclusive rights to serve native in-game ads to the advertising inventory within [...]

• Publisher Monetisation in the Privacy Era: Q&A with Rivr

  6 years ago News

  

  Speaking exclusively to ExchangeWire on the ground at this year's DMEXCO, Benjamin Hansz (pictured below), vice president of strategy, Rivr, discussed how publishers could optimise yield following privacy constrictions and browser developments. What are the key options available for publishers to [...]

• Ad Alliance Partners with 1plusX

  6 years ago News

  

  Ad Alliance, Germany's largest cross-media sales house partners with 1plusX, the data management and predictive marketing platform. After an 11 month evaluation phase and a thorough comparison of all data management platforms on the market, Ad Alliance decided to partner with [...]

• CastingAsia Launches CPA and CPC Capabilities for Influencer Marketing

  6 years ago News

  

  CastingAsia, an influencer marketing technology solutions provider and part of AnyMind Group, has announced the launch of cost-per-acquisition (CPA) and cost-per-click (CPC) capabilities on the CastingAsia platform, in a bid to provide a way for marketers to better address the [...]

• The Media Trust's Will King on Google, Zeus Prime, and Mixer

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Lindsay Rowntree and Mat Broughton are joined by Will King, commercial director of The Media Trust to discuss the latest news in ad tech and martech. On this week's episode: - In response [...]

• The Role of Data Science: Q&A with Kwame Bernard, The Tylt

  6 years ago News

  

  The Gen Z and millennial generations now account for over 60% of the global population, and are seeing rapid increases in purchasing power. These demographic typically expects highly personalised brand experiences, forcing brands to leverage their marketing data like never [...]

• Driving Success for Independent Ad Tech: Q&A with Amobee

  6 years ago News

  

  Independent ad tech is in the midst of an unprecedented time of both opportunity and challenge. While GAFA continue to take the lion's share of the market, there is undoubtedly a chance for the 20% to stamp their authority and [...]

• Smadex Awarded the IAB Gold Standard In Recognition of Brand Safety Efforts

  6 years ago News

  

  Smadex successfully passed the review process for the IAB Gold Standard and has been awarded the brand safety certification. The prestigious certification process was created by the IAB to encourage the adoption of brand safety best practices, with the aim [...]

• The Value of Creativity in the Cookie-Less World

  6 years ago News

  

  Writing exclusively for ExchangeWire, Yasin Dabhelia (pictured below), senior partnerships manager at A Million Ads, discusses how creativity should not be ignored in shaping effective and dynamic programmatic advertising in the chaotic 'post-cookie-pocalypse' landscape. In an industry filled with what seems [...]