Latest Stories

• What we Learned at DMEXCO: Trust is a Building Block for the Future of Advertising

  6 years ago News

  

  In this exclusive article for ExchangeWire, Jerome Underhill, SVP, Europe, Asia and Latin America, Xandr, discusses the focal talking points from key industry events, and details how a focus on transparency can build a sustainable advertising ecosystem in the post-GDPR [...]

• Channel Factory Reveals Results Of Brand Suitability Survey

  6 years ago News

  

  Channel Factory, a world leader in YouTube brand suitability and ad performance, today announced the results from their recent Brand Suitability Survey. The survey sample included brands from US and EMEA and provides a wide view of the sensitivities that [...]

• Is RTB Dead in the water? Part 1: The Consent Game

  6 years ago News

  

  The General Data Protection Regulation (GDPR) and its impact on Real Time Bidding (RTB) in Europe has been a hot topic and will continue to be as the ecosystem evolves under the lens of recently invigorated market regulators. In this [...]

• Bidstack Launches in the US

  6 years ago News

  

  London-based ad tech company, Bidstack Group PLC, whose tech enables brands to buy ‘within game’ advertising programmatically, in games titles including Football Manager and DiRT Rally, announces its launch in the US. With Head of US Sales, Adam Fisher responsible [...]

• Taboola and Outbrain Merge; Ad Alliance Partners with 1plusX

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Taboola and Outbrain merge; Ad Alliance Partners with 1plusX; Playground XYZ proves attention time drives better brand outcomes [...]

• Mindshare's Simona Gentile on Publishers, McKinsey, and Oracle Data Cloud

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Lindsay Rowntree are joined by Simona Gentile, global digital lead at Mindshare Worldwide, to discuss the latest news in ad tech and martech. On this week's episode: - Facebook have [...]

• Industry Progress Needs Collaboration, Innovation, and Engagement

  6 years ago News

  

  Writing exclusively for ExchangeWire, Jonas Jaanimagi, technology lead, IAB Australia discusses why recent initiatives from IAB Tech Lab need to be adopted by all parties, in order to address the contemporary challenges facing the advertising industry. Many see the digital advertising [...]

• Trust & Transparency in South-East Asia: Q&A with Laura Quigley, Integral Ad Science

  6 years ago News

  

  As digital ad trading becomes a more fundamental aspect within the marketer's toolset, and growth opportunities become evermore apparent, so to are the concerns arising as a result of the industry's complexity. Viewability, brand safety, and the even the underlying [...]

• Independent Research Reveals Premium Digital Media is Most Trusted & Transparent Media Platform

  6 years ago News

  

  Teads, The Global Media Platform, today reveals the results from its recent survey of UK CMOs in conjunction with CensusWide. The survey identifies how the 100 CMOs interviewed value different forms of media in driving real results for their campaigns. In [...]

• How Augmented Analytics Can Give Marketers a Helping Hand

  6 years ago News

  

  In this article for ExchangeWire, Andreas Glänzer (pictured below), CCO of Adverity, discusses how augmented analytics platforms can be used to provide granular insight at pace, helping data scientists to bridge gaps between data and users. Data is more than a [...]