Latest Stories

• Let’s Wake Up: IP Infringement is Everyone’s Problem

  5 years ago News

  

  In this exclusive article for ExchangeWire, Peter Szyszko (pictured below), CEO and founder of White Bullet Solutions Limited, discusses why perceptions on IP need to be shifted in response to the danger it risks to brand marketers, ad tech providers, [...]

• Broadsign Partners with CAASie by Heurist to Offer Programmatic DOOH in Australia

  5 years ago News

  

  Broadsign, a leading digital out-of-home (DOOH) marketing platform, and Brisbane-based branding agency, Heurist, have announced an integration between Broadsign’s supply-side platform (SSP) Broadsign Reach and Heurist’s demand-side platform (DSP) CAASie. This new integration provides CAASie’s user base of local advertisers with [...]

• FreeWheel Hires Former Canal+ Digital Marketing Director Virginie Dremeaux

  5 years ago News

  

  FreeWheel, A Comcast Company, and the provider of industry-leading video advertising software, today announced the appointment of Virginie Dremeaux as executive director, product and sales marketing international to support its leadership in the addressable TV industry across Europe. Based in [...]

• Creativity in a World of Data: How Can We Use Our Minds to Open Up New Opportunities?

  5 years ago News

  

  In a climate of ever-increasing regulatory pressure, and with the impending future of a cookie-less world, it is important that we in the digital advertising industry review our relationship with data and evaluate how we can improve on our understanding [...]

• GumGum Announces USD$22m Funding Round; Verizon Media Partners with VIOOH

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GumGum announces USD$22m (£17m) funding round; Verizon Media partners with VIOOH; Rakuten launches Rakuten Advertising; Yieldbird to invest [...]

• Yieldbird to Invest €1.5m (£1.2m) in ADXo Solution

  5 years ago News

  

  Yieldbird is set to invest over €1.5m (£1.2m) in developing and implementing its own innovative system for managing the programmatic inventory sales by digital publishers. As a part of the Agora S.A. group, Yieldbird, a company that supports web publishers in [...]

• ExchangeWire's Rachel Smith on Project Rearc, Premier League Steaming, and MWC

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by the returning Rachel Smith, to discuss the latest news in ad tech and martech. On this week's episode: - The IAB has unveiled Project Rearc, [...]

• New Board Appointment at GumGum Following Record 2019 Earnings and USD$22m Funding Round

  5 years ago News

  

  GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, announced today that leading global marketing executive Lisa Licht has joined its Board of Advisors. Licht’s addition comes as the company ramps up to launch several new [...]

• Lotame Appoints Comscore’s Amy Yeung as General Counsel & Chief Privacy Officer

  5 years ago News

  

  Lotame, a leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the appointment of Amy Yeung as the company’s new General Counsel and Chief Privacy [...]

• How to Prepare for a Life Without Cookies

  5 years ago News

  

  Ahead of ATS Stockholm 2020, Amit Kotecha (pictured below), marketing director at Permutive, has penned this exclusive article for ExchangeWire discussing how publishers, advertisers, and agencies, can prepare for a post-cookie landscape, and how transitioning to first-party data strategies can [...]