ATS London 2017: How Identification Builds Economic Sustainability in Digital Advertising
At ATS London this year, ExchangeWire CEO, Ciaran O’Kane, hosted a panel discussion between industry experts, discussing what the future of the ID could look like.
Watch panellists Marco Bertozzi, VP of sales, Spotify; Jordan Mitchell, founder and CEO, DigiTrust; James Collier, co-founder and chief revenue officer, Rainbow; Alex Stil, president [m]PLATFORM EMEA, GroupM; and Simon Halstead , head of open demand international, Oath discuss the following:
- The future of the cookie
- How ad tech can compete with the walled gardens
- How the industry builds a universal ID
- The role of Blockchain in building a universal ID
- The rise of the data consortium