Is Attention the Sustainable Solution?
The impact of digital advertising on environmental sustainability is coming under increased scrutiny, but how can attention help?
At ExchangeWire's Attention Live event, our expert panel delved into how optimising ad content, creative, tracking, targeting and delivery based on attention data can lead to a reduced carbon footprint in the bid stream, as well as how leveraging attention metrics through methods such as contextual targeting can reduce wasteful impressions and ad clutter.
• Ciaran O'Kane, Co-founder and CSO, ExchangeWire
• Gareth Rees, Client lead, mSix&Partners
• Brian Murphy, Global CRO and Head of Sustainability, Duration Media
• Richard Ottoy, General Manager, EMEA, Sharethrough
• Liam Brennan, Managing Director, The Responsible Marketing Agency