Event Video
Unlocking the Future of Entertainment in CTV
This special panel, recorded at ATS Singapore 2025, looks at the rise of Connected TV (CTV), and how brands can deliver highly targeted and immersive advertising that resonates with viewers.
Ad tech and martech innovations are transforming consumer engagement in the TV entertainment industry by enabling more personalised, data-driven experiences.
Tune in as they discuss how AI and machine learning are helping companies better understand consumer behaviour and preferences, leading to more relevant content and ad placements.
Speakers
- Chris Mottershead, Commercial Director JAPAC - Publica by IAS
- Stephanie Phua, Performance Director - dentsu
- Anannya Paliwal, Regional Director, Digital Solution and Marketplaces - OMG Asia Pacific
- Jasmine Wong, Head of Strategy - Initiative APAC
- Lara Izlan, Director of Insights - ITV
- John Still, Head of Content - ExchangeWire
