The Wires Global 2019

Thank you to everyone who entered, judged, and supported The Wires Global 2019. We're delighted to reveal the well deserving winners of The Wires, which were announced at the awards ceremony on 21 November.

Ad Tech Personality of the Year

**WINNER**
Cadi Jones
Commercial Director EMEA
Beeswax

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RUNNER UP
Adam Ray
CEO
59A

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RUNNER UP
Anthony Farley
Agency Group Director
GroupM

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Ruth Zohrer
Global Client Lead, BBVA
Mindshare

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Steve Wing
Managing Director, UK, Ireland & Nordics
Rubicon Project

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Anna Forbes
UK General Manager
The Trade Desk

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Robert Webster
Founder
Canton Marketing Solutions

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Niki Stoker
COO
A Millions Ads

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Nicholas Halstead
Founder & CEO
Infosum

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James Prudhomme
Executive Vice President International
Index Exchange

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Lucia Mastromauro
Vice President, Global Partnerships
Adform

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Paul Frampton
President, Europe
Control v Exposed

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Dominic Joseph
CEO
Captify

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Matt Barash
Head of Strategy & Business Development
AdColony

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Johnny Ryan
Chief Policy & Industry Relations Officer
Brave Software

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Ad Tech Rising Star

**WINNER**
Amber Tomlinson
DSP Account Manager EMEA
Rubicon Project

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RUNNER UP
Francesco Petruzzelli
Chief Technology Officer
Bidstack

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RUNNER UP
Chris Keenan
VP, Solution Engineering, International
Mediamath

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RUNNER UP
Artur Semionov
Head of Product Enablement EMEA
Xaxis

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RUNNER UP
James Oyedele
Programmatic Solutions Director
Adform

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Tina Lakhani
Ad Tech & Standards Manager
IAB UK

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Samir Shah
Head of Data & Ad Tech
Zenith

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Shiron Manuelpillai
AdTech Product Lead
Sky

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Sara Vincent
Senior Director, Strategic Partner Development
Index Exchange

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Rohan Lala
Director, Media Activation
IPONWEB

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Alexander Simpson
Head of Programmatic Activation
News UK

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Louisa Jones
Senior Sales Manager
Unruly

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Simon Kempner
Tech Lead - EMEA
Beeswax

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Freddie Boyle
Programmatic Consultant
Accenture

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Solène Dassing
Senior Sales Manager
Unruly

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Thomas McKay
Branded Content Delivery Lead
News UK

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Amanda Martin
VP of Enterprise Partnerships
Goodway Group

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Jordon Mullings
Campaign Strategy Manager, Video Lead
Captify

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Aaron Curran
Technical Account Manager
IPONWEB

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Grand Prix

*WINNER: The Trade Desk - Surf’s up! Ride the Next Wave of programmatic*

Best Ad Ops Team

*WINNER: Agenda21*

- Unruly
- MediaMath
- AudienceStore

Best Client Services Team

*WINNER: Integral Ad Science*

- MediaMath
- OMD EMEA Programmatic

Best Mobile Campaign

*WINNER: Ogury and The Audience Store - MG is Back*

- Adcolony Toyota Team up to Drive Greater Vehicle Awareness

Best Video Campaign

*WINNER: Tremor Video DSP Delivers ABC Entertainment’s Highest Sunday Night Viewership in 5 Years for New American Idol Season*

- Rezonence, who the fox are you?

Best DOOH Campaign

*WINNER: Grand Visual - The Honeypot Posters - The poster network powered by hackers*

- Mediamath - IBM Infuses Programmatic DOOH into Multi-Channel Campaign to Boost Brand Uplift and Purchase Intent in Australia

Best New Product or Service: Buy Side

*WINNER: The Trade Desk - Surf’s up! Ride the Next Wave of programmatic*

- Location Sciences Helps Brand Save $60,000 in Wasted Ad Spend Through Proprietary Platform
- Rubicon Project’s New Estimated Market Rate Feature Helps DSPs find the sweet spot between CPM and win rate
- Xaxis’ Brand Exposure: Driving brand awareness with AI for Boots

Best New Product or Service: Sell Side

*WINNER: Triton Digital’s Yield-Op Supply-Side Platform*

- Smart - Truly Unified Auction and Full Transparency drives revenue growth by 72% for Marie Claire Group (GMC Media)
- ID5: the shared identity solution for independent ad tech platforms and premium publishers

Best Marketing Technology Solution

*WINNER: Merkle’s Amazon Performance Based Bidding Platform*

- IgnitionOne, 3Q Digital and Facebook Integration to Increase ROAS at Scale
- The Trade Desk - Surf’s up! Ride the Next Wave of programmatic
- Outbrain - Click-to-Skip to Click-to-Watch with Outbrain FOCUS

Best Data Activation

*WINNER: Goodway Group’s Killer Data Strategy Increases ROAS 300% Quarter over Quarter for SharkNinja*

- Semcasting helped Dallas Mavericks reach 363% ROI on fan engagement
- Xaxis, Mindshare & GTB drive Purchase Intent for Ford
- Captify - Driving awareness and consideration for the newly launched Bose noise-masking Sleepbuds, powered by Search Intelligence
- Xaxis’ Brand Exposure: Driving brand awareness with AI for Boots
- Mediacom and The Trade Desk - Making music for Bose with a data-driven strategy

Best Digital Campaign

*WINNER: Xaxis, Mindshare & GTB drive Purchase Intent for Ford*

- A Million Ads - The first dynamic digital audio social change advert for road safety in the UK
- AudienceStore - Reallocating the ‘Google Tax’ to drive campaign wide DR efficiency
- Xaxis’ Brand Exposure: Driving brand awareness with AI for Boots
- Goodway Group’s Killer Data Strategy Increases ROAS 300% Quarter over Quarter for SharkNinja

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