The online advertising industry is continually troubled by fraud. Fraudsters operate on the buy-side and the sell-side of programmatic online advertising trading. Publishers, media buyers and advertising technology vendors are united in their quest to eliminate fraud and to create and sustain a clean ecosystem in which advertisers can have confidence.
This report shows the importance of removing ad fraud before an impression is served, thereby reducing latency times for marketers through the use of a full-stack clean inventory ecosystem. Additionally, the qualitative analysis delves into the reasons why some organisations have switched to a full-stack data ecosystem, and the benefits that they have seen from doing so.