Perceptions, Implications & the Future of Online Marketplace Quality in Programmatic Advertising; in Association with OpenX

Programmatic advertising offers marketers niche, accurate and progressive targeting that is scaleable, therefore it is no surprise that the majority of marketers view this method of buying as good value for money.

This report is a benchmark for the perception and impact of marketplace quality. It pushes the boundaries of previous research suggesting ways in which marketers can take control of the issues affecting marketplace quality and how by working together the buy side and the sell side can overcome the issues that today pollute this industry.

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