White House Backs Bill to Ban TikTok; Musk Ordered to Increase Twitter’s Human Moderators
In today's ExchangeWire news digest: Washington endorses legislation to ban TikTok; Brussels tells Musk to hire more human moderators for Twitter; and e-commerce platform Shopee reports its first-ever quarterly profit. Washington supports bill to ban TikTok The White House has endorsed new [...]
'The Inevitable Disruption of an Inefficient System': State Your Case on Sustainability
ExchangeWire’s Industry Review returns in May 2023. One of our key themes is sustainability, an issue that the industry can't, and shouldn't, ignore. As all industries are encouraged to look at their own impact on the environment, advertising is looking more [...]
'A Recalibration is Overdue': have your say on measurement, attention and context
ExchangeWire’s Industry Review returns in May 2023, and there’s still time for you to lead the discussion. We’re taking a look at each of our industry-defining themes this week, starting with measurement, attention and context. Getting the big decisions right matters, [...]
The MadTech Podcast Special: The Evolution of Digital Supply Chains
In our latest episode of The MadTech Podcast Special, Emma Newman, chief revenue officer, EMEA at PubMatic, joins ExchangeWire head of content John Still. Together, Newman and Still discuss issues including efficiency, transparency, and the key challenges impacting digital supply [...]
The Road To ATS London: Industry Obsessions in 2023
Ahead of our flagship ATS event in London, ExchangeWire took to Old Street for The Road to ATS London. This exclusive event for agencies, brands, and publishers gave an insight into the industry’s most pressing topics and a preview of [...]
The Evolution of OOH
By the start of 2020, the Out of Home (OOH) advertising had experienced growth for 36 consecutive quarters. Despite being one of the oldest forms of advertising, OOH has seen tremendous development in tandem with technological advancements. This has been [...]
Denstu to Acquire Tag in £533m Deal; Washington Post Launches Game to Boost Subs
In today’s ExchangeWire news digest: Dentsu to buy Tag for £533m; Washington Post launches new game to boost subscriber base; and the US JIC moves towards new measurement standards for premium video. Denstu strikes deal to purchase Tag Japanese marketing behemoth Dentsu [...]
Twitter Revenue Down 40% for Q4 2022; Binance Plan to Elude US Authorities Exposed
In today's ExchangeWire news digest: Twitter reports its revenue and adjusted earnings dropped in December 2022; A report from The Wall Street Journal has revealed that Binance planned to elude US authorities; and the FTC fines BetterHelp for sharing sensitive [...]
Commerce Media: The Anatomy Of a Utility Publisher
Following on from last week’s MadTechSketch, Ciaran O’Kane dives a little bit deeper on the “utility publishers” category that is becoming a mainstay of commerce media. Typically a utility publisher is a service not reliant on advertising as the primary revenue [...]
The Stack: Axel Springer Shifts to US, Ex-Meta Execs Launch Anonym
This week: Axel Springer sets its sights on the US, former Meta execs launch new measurement start-up Anonym… Wednesday marked the start of Spring, and it appears the tech industry is already embracing the season of new beginnings. In Europe, German [...]
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