Mobile, measurement, and the pivot to privacy
As privacy regulations have tightened, the landscape of mobile advertising has faced significant overhaul. Alongside the deprecation of third-party cookies, the implementation of Apple’s App Tracking Transparency (ATT) framework has created a fresh challenge for mobile advertisers. Not only has the [...]
The MadTech Podcast Special: Google and the DoJ - what happens next?
In our latest MadTech Podcast Special, we turn our attention to the US Department of Justice's case against Google, which seeks to split up its ad business. For this discussion, ExchangeWire's John Still is joined by Jason Kint of Digital [...]
“People care about Web3 now.”: a discussion with Ben Putley, Alkimi Exchange
Web3’s practical applications are already being felt across various industries. From finance and healthcare to education and gaming, Web3 is providing new opportunities for individuals and businesses to communicate, interact and transact. Advertising is no different, and Alkimi Exchange sits at [...]
Channel 4's Alex Wright on Digital v Linear TV, Netflix Ad Refunds, and AWO Proposals
On this week's episode of The MadTech Podcast, Alex Wright, programmatic and platform leader at Channel 4, joins ExchangeWire senior editor Mat Broughton and CEO Rachel Smith to discuss digital overtaking linear TV, Netflix's ad tier, AWO's proposal for a [...]
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