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The MadTech Podcast
More podcasts
Commercial Opps 2025 Updated
TraderTalkTV
  • Understanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy
    Understanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy
  • Helping Publishers Understand Data Better: Terry Hornsby, Mantis
    Helping Publishers Understand Data Better: Terry Hornsby, Mantis
  • Nodals TTTV
    Nodals AI’s Aly Nurmohamed on Activating Publisher Data Signals
  • TraderTalk TV episode
    digitalAudience’s Ruben Niet on Data Collaboration
  • TraderTalk TV episode
    GumGum’s Peter Wallace on the Power of Contextual Advertising
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PressBox
  • Company logo
    Study Highlights How Publishers Can Optimise Performance Across Prebid Setups
  • Company logo
    NBM & NumberEight Partner to Advance Precision Targeting & Transparency in Podcast Advertising
  • Company logo
    BIG OUTDOOR Brings Premium US Inventory to VIOOH’s Global Programmatic Advertising Platform
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Sojern’s Josh Beckwith on Commerce Media, Unifying Fragmented Data, and Building Outcome-Driven Audiences

Sojern’s Josh Beckwith on Commerce Media, Unifying Fragmented Data, and Building Outcome-Driven Audiences

We caught up with Josh Beckwith, vice president of corporate sales, Sojern, at ATS London 2025 to discuss commerce media, data, and audience building. Beckwith expands on: The unique opportunities commerce [...]

Digest: ChatGPT Adds PayPal Wallet; Musk Launches AI Encyclopedia; StarHub and Mediacorp Team Up for Singapore Viewers

Digest: ChatGPT Adds PayPal Wallet; Musk Launches AI Encyclopedia; StarHub and Mediacorp Team Up for Singapore Viewers

In today’s Digest, we look at ChatGPT adding PayPal shopping and OpenAI hitting a $500bn valuation. We also cover Musk launching an AI encyclopedia as well as  StarHub and Mediacorp teaming up for Singapore viewers.

Agentic Ad Tech: Writing the Rules

Agentic Ad Tech: Writing the Rules

Shirley Marschall is back, and in this week's column she's looking at the role of agentic ad tech, AI and the need to look beyond the hype...

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Latest Features

  • Equativ's Curt Larson on the AI Effect on Advertising
    Equativ's Curt Larson on the AI Effect on Advertising
  • What the Ad Tech Industry Makes of the AdCP Agentic AI Standard 
    What the Ad Tech Industry Makes of the AdCP Agentic AI Standard 
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Research
Reports on insights and attitudes
  • media-pulse-h1-2025-cover
    The ExchangeWire Media Pulse: H1 2025
  • Fragmentation in CTV: What are the Key Challenges?
    Fragmentation in CTV: What are the Key Challenges?
  • The ExchangeWire Media Pulse: H2 2024
    The ExchangeWire Media Pulse: H2 2024
  • The State of Data and Tech Maturity for Brands in APAC
    The State of Data and Tech Maturity for Brands in APAC
  • Programmatic DOOH: what can it do for you?
    Programmatic DOOH: a dynamic, efficient and data-led opportunity for brand and performance marketers
  • Defining the Future of Cookieless Measurement
    Defining the Future of Cookieless Measurement
More reports
ExchangeWire TV

Watch exclusive interviews with industry leaders discussing the latest trends and insights

“Social’s Not Just a Line Anymore; It’s the Full Funnel”: A Coffee With Chloe Singleton

“Social’s Not Just a Line Anymore; It’s the Full Funnel”: A Coffee With Chloe Singleton

In this episode of A Coffee With... Chloe Singleton, performance director at [...]

Equativ’s Curt Larson on the AI Effect on Advertising

Equativ’s Curt Larson on the AI Effect on Advertising

In this MadTech special episode, ExchangeWire COO Lindsay Rowntree is joined by [...]

“Publishers are Moving Out of Content”: A Coffee With Caroline Fenner

“Publishers are Moving Out of Content”: A Coffee With Caroline Fenner

In this episode of A Coffee With… Caroline Fenner, Chief Revenue Officer [...]

“Tying the Customer Journeys Together”: A Coffee With Nigel Clarkson,

“Tying the Customer Journeys Together”: A Coffee With Nigel Clarkson,

In this episode of A Coffee With... Nigel Clarkson, Global Ad Tech [...]

Understanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy

Understanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy

In this Trader Talk TV episode, Charlie Johnson from Digital Envoy joins [...]

View all videos from ExchangeWire TV
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