×
  • Google to Pay USD$9.5m Over Location Tracking; Twitter to Increase Political Ads on Platform

    In today's ExchangeWire news digest: Google agrees to pay USD$9.5m (~£7.9m) to settle a location tracking lawsuit; Twitter announces it will relax its policy on political ads on the site; and Grubhub faces a USD$3.5m (~£2.2m) fine for deceiving customers [...]

  • Shopify Launches “Audiences” Targeting Tool; VNG Valuation Sinks to USD$364m

    In today's ExchangeWire news digest: Shopify launches “Audiences” to skirt around Apple's crackdown on tracking and targeting; Vietnam's VNG sees valuation slide to USD$364m (£301.6m); and German delivery grocery start-up Flink hit sales of €400m (£353m) in 2022. Shopify Audiences posed [...]

  • Gaming & In-Game Advertising: Predictions for 2023

    As mobile is the dominant channel for in-game advertising by a significant margin, it was perhaps unsurprising that the medium has seen a turbulent year following the rollout of Apple's Do Not Track measures. In this article, experts across the [...]

  • Open Web v Walled Gardens: Predictions for 2023

    This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year could hold for the Open Web and Walled Gardens. As the death of the third-party cookie inches closer and questions loom over the future of identifiers, will more [...]

  • The Stack: Epic Games pay $520m FTC settlement, Google and Meta lose US digital ad majority

    This week: Epic Games pay $520m FTC settlement, Google and Meta lose US digital ad majority Regulation continued to make the headlines this week;  Epic Games agreed to pay a settlement of $520m over a variety of allegations regarding privacy and [...]

  • ExchangeWire's Big 2023 Predictions

    It's an ExchangeWire predictions special on this week's MadTech Podcast.  Head of Content, John Still is joined by COO Lindsay Rowntree, CEO Rachel Smith and CSO Ciarán O'Kane to discuss what's going to make headlines in 2023. Is this another 'year [...]

  • YouTube to Take NFL Screening Rights?; Tremor Reportedly Exploring Sale

    In today's ExchangeWire digest: YouTube close to NFL streaming deal; Tremor reportedly exploring sale; and US lawmakers plan to curb TikTok. YouTube to take NFL screening rights? The National Football League is close to agreeing a deal with Google’s YouTube exclusive rights [...]

  • What's in store for OOH in 2023?

    Digital out-of-home (DOOH) is back on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19 pandemic curbed spend. So will 2023 see this upward curve continue? As part of our predictions series, we asked the [...]

  • ESG: predictions for sustainability in 2023

    While conversations around ESG have increased in recent months, discourse around whether ad tech truly recognises its responsibility to address its impact on the environment remains without consensus. So, what will advance the ESG cause in 2023? In our latest [...]

  • Google & Meta to Lose US Digital Ad Majority; Musk to Step Down as Twitter CEO

    In today's ExchangeWire digest: Google and Meta to lose US digital ad majority; Elon Musk to step down as Twitter CEO; and Nielsen undergoes major reorganisation. Google and Meta to lose US digital ad majority Google and Meta are set to lose [...]