The State of Privacy in Ad Tech

As we hit the midpoint of 2025, what’s the current state of privacy in ad tech? As 2025 progresses, the ad industry’s tug-of-war between regulation and privacy in practice continues.
As we hit the midpoint of 2025, what’s the current state of privacy in ad tech? As 2025 progresses, the ad industry’s tug-of-war between regulation and privacy in practice continues.
In his latest MadTech Sketch, Ciaran O'Kane fires up his trusted crayons to detail how custom algorithms and AI are revolutionising programmatic media buying. It’s been quite the week for media-related [...]
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