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The MadTech Podcast
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Commercial Opps 2025 Updated
TraderTalkTV
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    digitalAudience’s Ruben Niet on Data Collaboration
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    DoubleVerify Launches DV Authentic AdVantage
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The State of Privacy in Ad Tech

The State of Privacy in Ad Tech

As we hit the midpoint of 2025, what’s the current state of privacy in ad tech?  As 2025 progresses, the ad industry’s tug-of-war between regulation and privacy in practice continues.

MadTech Sketch: How Data, AI & Custom Algos Are Redefining Programmatic Media Buying

MadTech Sketch logo

In his latest MadTech Sketch, Ciaran O'Kane fires up his trusted crayons to detail how custom algorithms and AI are revolutionising programmatic media buying. It’s been quite the week for media-related [...]

Latest Features

  • Digest: Publishers Hit by Drop in Traffic from Google’s AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis 
    Digest: Publishers Hit by Drop in Traffic from Google’s AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis  6h ago
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    Targeting in APAC: The Data Requirements for Nuanced Strategies 13h ago
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Research
Reports on insights and attitudes
  • Fragmentation in CTV: What are the Key Challenges?
    Fragmentation in CTV: What are the Key Challenges?
  • The ExchangeWire Media Pulse: H2 2024
    The ExchangeWire Media Pulse: H2 2024
  • The State of Data and Tech Maturity for Brands in APAC
    The State of Data and Tech Maturity for Brands in APAC
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ExchangeWire TV

Watch exclusive interviews with industry leaders discussing the latest trends and insights

“Shifting the Balance of Power Back to Media Owners”: A Coffee With Fern Potter, Multilocal

“Shifting the Balance of Power Back to Media Owners”: A Coffee With Fern Potter, Multilocal

In our latest coffee-based conversation, Multilocal's Fern Potter delves into the evolving [...]

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digitalAudience’s Ruben Niet on Data Collaboration

Ruben Niet, founder and CEO of digitalAudience, joins ExchangeWire's John Still in [...]

“Retail Media Shouldn’t Just Be A Line on the Plan”: A Coffee with Alex Walker, Havas Market

“Retail Media Shouldn’t Just Be A Line on the Plan”: A Coffee with Alex Walker, Havas Market

In the latest in our new video series revolving around coffee-based conversation, [...]

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GumGum’s Peter Wallace on the Power of Contextual Advertising

In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire [...]

Adform’s Jochen Schlosser on the End of Xandr and the Future of the DSP

Adform’s Jochen Schlosser on the End of Xandr and the Future of the DSP

Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire [...]

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