IAB Europe in Breach of GDPR; Meta Faces Former Rival
In today's ExchangeWire news digest: IAB Europe will face DPA draft ruling alleging they breached GDPR principles; Meta are being sued by former Instagram rival Phhhoto; and Momenta raise a further USD$500m in their Series C. IAB Europe soon to face [...]
Shiseido's Juliana Chu on Supply Chain Issues, Ecommerce and Super Apps, and Brand Purpose
On this week’s episode of TheMadTech Podcast, Juliana Chu, vice president of digital & ecommerce, joins ExchangeWire’s Anne-Marie Sheedy and Rachel Smith to discuss the latest news in media, marketing, and commerce. This week, they cover: - Analysts are warning that businesses [...]
Zefr's Andrew Serby Discusses Brand Suitability in Video
In this latest episode of TraderTalk TV, Andrew Serby, EVP of Marketing at Zefr, joins ExchangeWire’s Lindsay Rowntree to discuss brand suitability in video, and how the data and technology company helps marketers to manage this. In this session, Serby and [...]
The Future of Programmatic Buying: Q&A with Xandr
In this in-depth interview ahead of ATS London 2021, ExchangeWire speaks to Harvin Gupta, senior director - solutions engineering, and Karan Singh, senior commercial director - advertiser partnerships, Xandr, for an outlook on the future of programmatic buying, alongside how [...]
Nubank Propose IPO; Sfermion Announce Fund II Investment
In today's ExchangeWire news digest: Nubank announce their proposed IPO in New York; Sfermion raise USD$100m (£73.3m) in a round titled Fund II; and Permutive raise USD$75m (£55m) in Series C. Nubank propose IPO in New York Nubank, a Brazilian neobank also [...]
Why Digital Out-of-Home is the Most Exciting Advertising Channel Around
On the eve of ATS London 2021, ExchangeWire interviews Christian Dion, marketing director, programmatic solutions, Broadsign, to discuss how digital out-of-home (DOOH) is set to thrive in the era of identifier deprecation, and how marketers can capitalise on the channel. What [...]
Bringing Power Back to Publisher Sales Teams
In this exclusive article penned ahead of ATS London 2021, Relevant Digital's CEO Petri Kokkonen and COO Olli Järvilehto, discusses how publisher sales and yield optimisation teams can drive revenue diversification in the wake of antitrust investigations into Google and [...]
“Self-Regulation Convention” Signed by Chinese Tech Giants; Facebook Metamorphose into Meta
In today's ExchangeWire news digest: some Chinese tech giants have signed a “Self-regulation convention” on NFTs; Facebook have rebranded amid metaverse developments; and Roblox overcome three-day outage. “Self-regulation convention” on NFTs signed by Chinese tech giants According to an Ant Group WeChat [...]
Making Your Data Work: Marketing in the Growing Commerce Media Space
In this article written exclusively for ExchangeWire, Babs Kehinde, senior director, publisher development at PubMatic, discusses how advertisers, retailers, and consumers, can benefit from future developments within the commerce media space, amid its rampant growth in the ad tech industry. The [...]
In-Housing a First-Party Data Strategy will be Vital - Q&A with Pierce Cook-Anderson, Smart
In this exclusive Q&A ahead of ATS London 2021, Pierce Cook-Anderson, country manager Northern Europe, Smart, outlines the rising importance of first-party data and its implications for a post-cookie world. What role does first-party data play in the development of cookieless [...]
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