Solving the Identification Challenge: Q&A with Mathieu Roche, ID5
In this exclusive interview, ExchangeWire speaks to ID5 CEO Mathieu Roche to discuss the challenges of identification in the privacy-first era, following the launch of the IdentityCloud platform. What’s the biggest challenge that the industry is facing today? Fragmentation is arguably the [...]
Russia Seek Aggressive Google Fines; Metrolink.ai Raise USD$22m
In today’s ExchangeWire news digest: Google could face fines of up to 20% of their Russian revenue; Metrolink.ai raise USD$22m (£16m) in seed funding; and Concept Art House raise USD$25m (£18.2m) in a Series A round. Russia to go after Google [...]
Experiential Partnerships in Esports; Q&A with Nicole Du Cane, Wisdom
Following the announcement of their partnership with Mall of America to create an esports hub, ExchangeWire speaks to Nicole Du Clare, VP of sales and partnerships at Wisdom Gaming to discuss how esports experiential partnerships and sponsorship activations can help [...]
Microsoft to Shut Down LinkedIn in China; Scopely Acquire GSN Games
In today’s ExchangeWire news digest: Microsoft are shutting down their localised version of LinkedIn in China; Scopely have acquired GSN Games from Sony Pictures Entertainment; and Kargo have acquired StitcherAds in a deal worth USD$64m (£46.3m). Microsoft are sunsetting localised LinkedIn [...]
Amazon Rig Search Results; Facebook Will Expand for Metaverse Production
In today’s ExchangeWire news digest: Amazon are accused of rigging search results for self-promotional purposes; Facebook will create 10,000 new jobs in metaverse preparations; and Yunxi Technology secure Series D funding round. Amazon accused of self-promoting Amazon have, once again, been accused [...]
Mobile in the Privacy-First Era: Q&A With InMobi
In this exclusive interview, ExchangeWire speaks to Phil Gale, Head of Agency Development Europe for InMobi, ahead of ATS London 2021, describing how an ad tech-agency partnership can thrive in the privacy-first era, whilst considering the advantages of the mobile [...]
Apple Request a Temporary Pause; Facebook Willing to Open up Algorithms
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Apple request a stay to the recent court ruling; Facebook show willing to open up their algorithms to [...]
The MadTech Podcast Special: The Complexity of Identity
Our tenth edition of The MadTech Podcast Special explores identity. Fuelled by changes (both anticipated and realised) to the way personalised marketing can be executed, identity and the many implications associated with how brands and marketers understand and reach consumers have [...]
DPC Send off Draft Decision Against Facebook; Kixeye Sellers to sue Stillfront Group
In today's ExchangeWire news digest: The Irish DPC have sent off their draft decision against Facebook; Kixeye sellers have filed a USD$30m (£21.9m) lawsuit against Stillfront Group; and Twitter announce a reconstruction ahead of performance ad growth. DPC draft Facebook a [...]
Lotame on Privacy-Centric User Identification in a Post-Cookie World and Panorama ID
In this latest episode of TraderTalk TV, Pierre Diennet, global partnerships lead at Lotame, joins ExchangeWire’s Ciaran O’Kane to discuss privacy-centric user identification in a post-cookie world and Lotame's privacy-compliant identity solution for the open web, Panorama ID™. In this session, [...]
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